About AAR Partners
Welcome to AAR Consulting Group – your trusted partner in finding the right agency to meet your business needs. We are an independent consulting firm that specializes in marketing and advertising agency searches and agency management consulting. Our goal is to help businesses like yours find the right agency partner to drive business growth and success.
About Us At AAR Consulting Group, we pride ourselves on a consultative approach that delivers custom-tailored solutions unique to each of our clients. Our consulting process is designed to help our clients through the entire agency search and selection process while maximizing the efficiency and effectiveness of their marketing and advertising efforts. Our team of seasoned experts is dedicated to creating the best outcomes for our clients.
Leadership Our leadership team brings a wealth of experience to the table, with a deep understanding of the marketing and advertising industry. Led by our CEO, Lisa Colantuono, we have a team of professionals dedicated to representing the best interests of our clients. With decades of combined experience in the marketing and advertising space, our team is uniquely equipped to deliver results and help our clients achieve their goals.
Our Approach AAR Consulting Group has developed a proven, consultative approach to delivering successful agency searches and agency management consulting services. Our process is designed to provide an objective and thorough analysis of each agency's capabilities and help our clients make informed decisions that will drive their business success.
Problems We Solve Our expertise in agency search and agency management consulting allows us to deliver a wide range of solutions tailored to our clients' unique needs. Whether you are looking for a new full-service agency, specialized agency partner or need agency performance optimization solutions, we have the experience to guide you through the process and help solve your marketing challenges.
10 Reasons to Partner with AAR We understand that finding the right agency partner is critical to the success of your business. That's why AAR Consulting Group is the right choice for your business. We have expertise in agency search and agency management consulting and have developed a reputation for delivering outstanding results. Here are our top ten reasons for partnering with AAR Consulting Group: 1. Industry Knowledge and Experience 2.
Objectivity and Unbiased Assessment 3. Selective Partner Search Process 4. Comprehensive Proposal and Pricing Review 5. Personalized and Collaborative Consulting Approach 6. Agency Contract Negotiations support 7. Workshops and Training Programs 8. Customized KPIs and Performance Metrics 9. Agency Performance Dashboard 10. Guaranteed Time and Cost Savings Brand Services Our Brand Services division specializes in helping our clients find the right agency to power their brand.
We offer a range of search solutions designed to meet your unique needs, whether you are in need of a full search, discovery search, quick search, or coach search. Full Search Our full search solution delivers the comprehensive analysis required to find the right agency partner. We work with you to identify your needs and then develop a customized approach to find an agency that aligns with your objectives.
Discovery Search Our discovery search solution provides an in-depth analysis of the most appropriate agency partners for your business. We review the agencies' performance and capabilities to ensure we find the right partners that fit your organizational culture. Quick Search Our quick search solution is designed for businesses that need a rapid solution to their agency partnering needs.
We have a proprietary database of more than 4,000 agencies to allow us to quickly and efficiently find the right partner for you. Coach Search Our coaching search solution is dedicated to companies seeking modifications to their long-term partner relationship. We deliver bespoke guidelines tailored to your specific requirements and culture, helping you get the most from your incumbent agency.
Agency Services Our Agency Services division specializes in agency management consulting and helps businesses maximize the value they get from their marketing and advertising partnerships. Our team brings a wealth of experience in agency performance optimization to help businesses find, evaluate and maximize their agency partnerships.
Our solutions include: Agency Growth Program Service Our Agency Growth Program Service is designed to help agencies succeed in a highly-competitive marketplace. We help agencies build their business development and marketing strategies and provide training to their team to ensure they can effectively position their offering to potential clients. Agency Registry Our Agency Registry is designed to help businesses identify agencies that match their specific needs.
We have a comprehensive database of more than 4,000 agencies, and our evaluation process ensures that we help our clients find a partner that will deliver the best outcomes for their business. Creds Critique AAR's Creds Critique offers businesses expert-level insights on advertising agencies' credentials and specialties. We review an agency's website, client list, work samples, staff profiles, and more to deliver a thoughtful, informed analysis.
Podcast Guest Application AAR's team invites industry mavens and thought leaders to share their insights via their podcast, “On Top of PR”. Professionals in PR, marketing, and advertising are welcomed to submit guest applications. smAARt Talk Application smAARt Talk is an event where marketing and advertising experts can take part in live Q&A sessions with selected agency leaders. The smAARt Talk application is open to both agencies and businesses interested in attending.
Insights Our Insights division is committed to delivering insightful content via our blog, podcast, videos, and speaking engagements. We're committed to helping businesses keep up with industry trends and strategies, making sure our readers have everything they need to be successful. Blog Our blog is packed with insightful content delivered by thought leaders in the marketing and advertising industry.
We publish content that helps businesses stay current and confident in their marketing and advertising strategies. Podcast Our “On Top of PR” podcast offers a deep-dive into the marketing and advertising industry with insights and interviews from industry leaders. Our podcast provides valuable insights that inform strategic decisions, optimize planning, and streamline execution of marketing endeavors.
Newsroom Stay connected with our Newsroom to keep tabs on the latest happenings at AAR and the marketing and advertising industry. Videos Our video library is a valuable resource for businesses seeking insights and guidance in the marketing and advertising industry. We maintain an extensive library of content, with new videos added regularly. Speaking Our team of experts is available for speaking events, workshops, and training sessions covering a range of topics.
From agency search and selection to agency management consulting, we have the expertise to help businesses navigate the marketing and advertising landscape. Contact Us We look forward to helping your business find the right agency partner. Contact us to learn more about our search and consulting services and how we can help your business succeed.
Agency Login Our login portal provides access for our registered client’s exclusive tools, custom resources, and proprietary proposal assessments. Social Media Connect with us via LinkedIn for insights, news, and other industry trends in the marketing and advertising space. We look forward to connecting with you!
Growth
AAR Partners, the industry's leading agency search consultants, have been in operation for four decades, establishing themselves as experts in creating successful client-agency partnerships. With over 1,500 marketing professionals served, the company has solidified its position as a trusted advisor in agency selection. Their focus on building enduring relationships between brands and agencies sets them apart in the market, catering to both startups and Fortune 500 companies.
Achievements
AAR Partners' key milestones include facilitating client-agency relationships that last twice as long as the industry average, with a remarkable 95% of previous clients returning for additional agency reviews. Their efficient agency search process, completed in half the time of an in-house review, delivers ROI for brands in under 18 months. The company's unique quantitative approach and deep industry knowledge have led to successful partnerships with renowned brands like Nikon, RBC Financial Group, and Tate's Bake Shop.
Case Studies
One notable case study involves Aruba Tourism, whose executive team praised AAR Partners for their assistance in finding the right agency partner. Through AAR's expertise and unique approach, the brand successfully launched a campaign for one of Nikon's most popular cameras, driving significant sales and brand awareness in a competitive market. This success story highlights the tangible impact of AAR Partners' services on client outcomes and business growth.
Key Events
AAR Partners' key events include forging lasting client-agency relationships, returning clients, and completing agency search processes efficiently. Partnerships with brands like Nikon, RBC Financial Group, and Tate's Bake Shop are testaments to the company's ability to deliver results and foster successful collaborations. AAR Partners' reputation as the 'Madison Avenue Matchmakers' underscores their commitment to finding the perfect agency match for every client, guiding them through the selection process with expertise and efficiency.
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About AAR Partners
Welcome to AAR Consulting Group – your trusted partner in finding the right agency to meet your business needs. We are an independent consulting firm that specializes in marketing and advertising agency searches and agency management consulting. Our goal is to help businesses like yours find the right agency partner to drive business growth and success. About Us At AAR Consulting Group, we pride ourselves on a consultative approach that delivers custom-tailored solutions unique to each of our clients. Our consulting process is designed to help our clients through the entire agency search and selection process while maximizing the efficiency and effectiveness of their marketing and advertising efforts. Our team of seasoned experts is dedicated to creating the best outcomes for our clients. Leadership Our leadership team brings a wealth of experience to the table, with a deep understanding of the marketing and advertising industry. Led by our CEO, Lisa Colantuono, we have a team of professionals dedicated to representing the best interests of our clients. With decades of combined experience in the marketing and advertising space, our team is uniquely equipped to deliver results and help our clients achieve their goals. Our Approach AAR Consulting Group has developed a proven, consultative approach to delivering successful agency searches and agency management consulting services. Our process is designed to provide an objective and thorough analysis of each agency's capabilities and help our clients make informed decisions that will drive their business success. Problems We Solve Our expertise in agency search and agency management consulting allows us to deliver a wide range of solutions tailored to our clients' unique needs. Whether you are looking for a new full-service agency, specialized agency partner or need agency performance optimization solutions, we have the experience to guide you through the process and help solve your marketing challenges. 10 Reasons to Partner with AAR We understand that finding the right agency partner is critical to the success of your business. That's why AAR Consulting Group is the right choice for your business. We have expertise in agency search and agency management consulting and have developed a reputation for delivering outstanding results. Here are our top ten reasons for partnering with AAR Consulting Group: 1. Industry Knowledge and Experience 2. Objectivity and Unbiased Assessment 3. Selective Partner Search Process 4. Comprehensive Proposal and Pricing Review 5. Personalized and Collaborative Consulting Approach 6. Agency Contract Negotiations support 7. Workshops and Training Programs 8. Customized KPIs and Performance Metrics 9. Agency Performance Dashboard 10. Guaranteed Time and Cost Savings Brand Services Our Brand Services division specializes in helping our clients find the right agency to power their brand. We offer a range of search solutions designed to meet your unique needs, whether you are in need of a full search, discovery search, quick search, or coach search. Full Search Our full search solution delivers the comprehensive analysis required to find the right agency partner. We work with you to identify your needs and then develop a customized approach to find an agency that aligns with your objectives. Discovery Search Our discovery search solution provides an in-depth analysis of the most appropriate agency partners for your business. We review the agencies' performance and capabilities to ensure we find the right partners that fit your organizational culture. Quick Search Our quick search solution is designed for businesses that need a rapid solution to their agency partnering needs. We have a proprietary database of more than 4,000 agencies to allow us to quickly and efficiently find the right partner for you. Coach Search Our coaching search solution is dedicated to companies seeking modifications to their long-term partner relationship. We deliver bespoke guidelines tailored to your specific requirements and culture, helping you get the most from your incumbent agency. Agency Services Our Agency Services division specializes in agency management consulting and helps businesses maximize the value they get from their marketing and advertising partnerships. Our team brings a wealth of experience in agency performance optimization to help businesses find, evaluate and maximize their agency partnerships. Our solutions include: Agency Growth Program Service Our Agency Growth Program Service is designed to help agencies succeed in a highly-competitive marketplace. We help agencies build their business development and marketing strategies and provide training to their team to ensure they can effectively position their offering to potential clients. Agency Registry Our Agency Registry is designed to help businesses identify agencies that match their specific needs. We have a comprehensive database of more than 4,000 agencies, and our evaluation process ensures that we help our clients find a partner that will deliver the best outcomes for their business. Creds Critique AAR's Creds Critique offers businesses expert-level insights on advertising agencies' credentials and specialties. We review an agency's website, client list, work samples, staff profiles, and more to deliver a thoughtful, informed analysis. Podcast Guest Application AAR's team invites industry mavens and thought leaders to share their insights via their podcast, “On Top of PR”. Professionals in PR, marketing, and advertising are welcomed to submit guest applications. smAARt Talk Application smAARt Talk is an event where marketing and advertising experts can take part in live Q&A sessions with selected agency leaders. The smAARt Talk application is open to both agencies and businesses interested in attending. Insights Our Insights division is committed to delivering insightful content via our blog, podcast, videos, and speaking engagements. We're committed to helping businesses keep up with industry trends and strategies, making sure our readers have everything they need to be successful. Blog Our blog is packed with insightful content delivered by thought leaders in the marketing and advertising industry. We publish content that helps businesses stay current and confident in their marketing and advertising strategies. Podcast Our “On Top of PR” podcast offers a deep-dive into the marketing and advertising industry with insights and interviews from industry leaders. Our podcast provides valuable insights that inform strategic decisions, optimize planning, and streamline execution of marketing endeavors. Newsroom Stay connected with our Newsroom to keep tabs on the latest happenings at AAR and the marketing and advertising industry. Videos Our video library is a valuable resource for businesses seeking insights and guidance in the marketing and advertising industry. We maintain an extensive library of content, with new videos added regularly. Speaking Our team of experts is available for speaking events, workshops, and training sessions covering a range of topics. From agency search and selection to agency management consulting, we have the expertise to help businesses navigate the marketing and advertising landscape. Contact Us We look forward to helping your business find the right agency partner. Contact us to learn more about our search and consulting services and how we can help your business succeed. Agency Login Our login portal provides access for our registered client’s exclusive tools, custom resources, and proprietary proposal assessments. Social Media Connect with us via LinkedIn for insights, news, and other industry trends in the marketing and advertising space. We look forward to connecting with you!
Founding and Start-up
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