About Reed Cundiff

Sago is a global market research partner that helps businesses make confident decisions by connecting human answers to business questions. With a 55-year legacy of impact, Sago offers a comprehensive suite of qualitative and quantitative capabilities to guide businesses toward the perfect research solution. Their expertise includes helping businesses connect with the audience they need and providing a range of self-serve or do-it-for-me services to accommodate evolving needs.

Sago serves clients globally and has a track record of delivering high-quality research insights. In addition, Sago offers a resource center that features insights, news, and blog articles on market research topics. They cover a range of subjects such as new generation trends, healthcare research, social media, and AI video summaries. Sago has a global reach and corporate offices in multiple locations to support business research needs.

Sago prides themselves on their commitment to privacy and adhering to ethical business conduct. They offer options for users to control privacy settings and revoke or change their consent at any time. Sago is dedicated to providing the best market research services and insights to businesses worldwide.

Growth

Sago is an established company in the market research industry, with over 55 years of experience. They have a comprehensive suite of solutions and a strong reputation for delivering deep insights and actionable results to their clients. Sago has a global presence, serving clients around the world and continuously expanding their reach and impact. They are at a stage of enterprise growth, constantly innovating and adapting to the changing needs of the market research landscape.

Achievements

Sago has achieved significant milestones in their journey, such as reducing overall costs by 45% through automated creative testing and shrinking the creative testing timeline from four weeks to just 48 hours. They have also emphasized a fact-based approach to decision-making, relying on research rather than personal preference. With 2700 clients served globally, 8700 insights and testing spaces filled, and 176 million respondents surveyed, Sago has established themselves as a leading player in the industry.

Case Studies

Sago has a rich portfolio of case studies showcasing their impact on client success. From helping clients achieve significant cost savings and efficiency improvements to fostering deep customer connections and driving innovation, Sago's work has been instrumental in delivering tangible results for organizations across various industries. These case studies highlight the diverse range of capabilities and expertise that Sago brings to the table.

Key Events

Sago has been actively engaged in key events and initiatives, such as introducing the Query AI feature to unlock in-depth market insights, expanding their services to cater to different industry verticals like CPG, healthcare, and media technology, and announcing strategic partnerships to enhance their offerings. They have also received industry recognition for their innovative research methodologies and commitment to quality, reinforcing their position as a trusted leader in the market research space.

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About Reed Cundiff

Sago is a global market research partner that helps businesses make confident decisions by connecting human answers to business questions. With a 55-year legacy of impact, Sago offers a comprehensive suite of qualitative and quantitative capabilities to guide businesses toward the perfect research solution. Their expertise includes helping businesses connect with the audience they need and providing a range of self-serve or do-it-for-me services to accommodate evolving needs. Sago serves clients globally and has a track record of delivering high-quality research insights. In addition, Sago offers a resource center that features insights, news, and blog articles on market research topics. They cover a range of subjects such as new generation trends, healthcare research, social media, and AI video summaries. Sago has a global reach and corporate offices in multiple locations to support business research needs. Sago prides themselves on their commitment to privacy and adhering to ethical business conduct. They offer options for users to control privacy settings and revoke or change their consent at any time. Sago is dedicated to providing the best market research services and insights to businesses worldwide.

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Growth

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