Product Marketing Manager Symmetry

Join Symmetry as a Product Marketing Manager and play a pivotal role in shaping our go-to-market strategies for our core payroll compliance platform. You will be instrumental in driving messaging, pricing, sales enablement, and successful product launches, ensuring Symmetry's leadership in the payroll compliance SaaS space.

Job Overview

As a Product Marketing Manager, you will partner with cross-functional teams to develop impactful narratives, optimize pricing models, conduct in-depth market research, and drive high-impact go-to-market plans. Your work will empower sales, influence product strategy, and help establish Symmetry as a category leader in payroll compliance infrastructure solutions.

Key Responsibilities

• Craft and communicate compelling messaging for Symmetry’s payroll compliance platform.
• Analyze market trends and customer needs to develop pricing and packaging strategies.
• Lead the creation and execution of go-to-market strategies for new products and features.
• Develop impactful client case studies to showcase product value and success.
• Conduct industry research and competitive analysis to identify opportunities and inform product strategy.
• Create sales collateral and training materials to support and enable the sales team.
• Collaborate with product, sales, engineering, and marketing teams for aligned execution.
• Track and analyze KPIs to measure and optimize product marketing performance.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of product marketing experience, ideally in SaaS or HCM/Payroll industry.
• Expertise in messaging, positioning, pricing, go-to-market strategy, and case study development.
• Proven success increasing ACV and sales win rates.
• Strong understanding of SaaS business models and marketing principles.
• Excellent written and verbal communication skills, including content and presentation creation.
• Data-driven mindset with experience using analytics for performance measurement.
• Proficiency with marketing automation (e.g., HubSpot) and CRM tools (e.g., Salesforce) is a plus.