We are a global fintech business looking to overhaul our current attribution and conversions tracking setup to glean better insights from the data collected across marketing channels. In addition, we are evaluating migrating to Zoho Marketing Automation and need input to potentnially kick off and execute that process. Your stakeholders are on CET and EST, so you must be capable of working across time zones. Scope of work: • Configuring Google Ads Integration in Zoho CRM • Zoho marketing automation - Account setup, integrations, automation planning • Review GA4 setup & configurations including Events, Custom Events and Conversion goals. Ensure traffic flows correctly. • Review Google Tag Manager - complete conversions tracking and dynamic remarketing for Facebook, LinkedIn, Adwords, Bing Ads & Twitter Required skills: • Technical expertise: • Zoho CRM • Zapier, Make or other workflow creators • Google Ads • Bing Ads • Social media platforms • Google Tag Manager • Google Analytics • Google Ads • Preferred expertise: • Basic HTML and Javascript • ActiveCampaign