B2B CRM Specialist Role

New

Skills

Automation B2b Crm Cross-functional Collaboration Dashboard Development Data Analytics Hubspot Lead Generation Workflow automation

Join Goodnotes as a B2B CRM Specialist and play a pivotal role in scaling our CRM operations and driving B2B user growth and retention across global markets. You will be part of a distributed Growth Marketing team, collaborating with cross-functional stakeholders to deliver impactful campaigns and optimize HubSpot infrastructure. This is a remote-friendly position with opportunities for personal development and international collaboration.

Job Overview
  • Own and optimize HubSpot CRM infrastructure across Sales, Operations, and Marketing Hubs.
  • Support lead generation, retention, and growth for Goodnotes' B2B business.
  • Collaborate with Sales, Marketing, Product, and Engineering teams to streamline processes and ensure data integrity.
  • Translate business objectives into effective CRM campaigns and automated workflows.
  • Monitor, analyze, and report on campaign and workflow performance to drive continuous improvement.
Key Responsibilities
  • End-to-end management and optimization of HubSpot CRM infrastructure.
  • Troubleshoot CRM issues and collaborate with Product and Engineering teams for scalable automation.
  • Develop dashboards, trackers, and reporting systems to improve operational efficiency.
  • Maintain contact forms, pipelines, and lead-generation dashboards to align with business goals.
  • Plan, execute, and optimize targeted B2B CRM campaigns to drive customer growth and retention.
  • Ensure CRM consistency, data hygiene, and process improvements in partnership with cross-functional teams.
Requirements & Qualifications
  • Minimum 3 years of professional experience, including at least 2 years of hands-on HubSpot CRM expertise.
  • Proven ability to manage complex HubSpot infrastructures across multiple Hubs.
  • Strong background in B2B CRM, sales process optimization, and lifecycle management.
  • Experience collaborating with Product, Engineering, Sales, and Marketing teams.
  • Exceptional attention to detail and operational excellence in workflow automation and QA.
  • Analytical mindset with the ability to translate data insights into actionable improvements.
  • Self-motivated, growth-oriented, and passionate about user-centric CRM solutions.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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