Customer Acquisition Product Manager

New

Skills

A/b Testing Ab testing Agile Agile Methodology B2b Data Analytics Marketing Automation Product Management User experience

Join JustAnswer as a Senior Product Manager focused on Customer Acquisition, where you’ll drive growth by creating impactful products for millions of users seeking expert advice in legal, medical, finance, and tech fields. You’ll own the strategy and roadmap for our brand portfolio, collaborating across teams to enhance marketing tools, landing pages, and checkout experiences. Using lean and agile methodologies, you’ll spearhead the development and launch of features that elevate the customer journey across desktop and mobile platforms.

Job Overview
  • Lead product initiatives to optimize customer acquisition and experience.
  • Collaborate cross-functionally with UX, Analytics, Engineering, and Marketing teams.
  • Utilize data-driven methodologies to identify growth opportunities and solve user pain points.
  • Drive innovation in marketing workflows and automation tools for efficiency.
  • Champion agile development and continuous experimentation through A/B and multivariate testing.
Key Responsibilities
  • Identify and resolve pain points throughout the customer journey and marketing funnel.
  • Own the product roadmap for acquisition-focused tools and experiences.
  • Align cross-functional teams to deliver impactful, customer-centric solutions.
  • Develop and execute growth strategies based on analytical insights.
  • Lead the ideation, development, and launch of new features through agile sprint cycles.
Required Skills & Qualifications
  • 8+ years of product management experience in both B2B and B2C environments.
  • Proven ability to work effectively with Paid and Organic Marketing teams.
  • Expertise in A/B and multivariate testing methodologies.
  • Strong analytical skills with a focus on data-driven decision making.
  • Demonstrated leadership in cross-functional team environments.
  • Experience with automation solutions and workflow optimization.
  • Collaborative mindset with UX and Analytics partners.
  • Track record of delivering business impact through product innovation.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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