Customer Advocacy Specialist

New

Skills

B2B Marketing Content Management Customer Advocacy Customer Engagement Data Analysis Gifting Strategy Marketing Automation Project Management Stakeholder Management Storytelling

The Customer Advocacy Specialist is responsible for designing, launching, and managing incentivized customer advocacy programs aimed at motivating customer participation through various means, including gifting, recognition, and exclusive experiences. This role involves producing and managing a rich library of customer content that includes case studies, video testimonials, blogs, podcasts, webinars, and speaking engagements.

Key Responsibilities
  • Design, launch, and manage customer advocacy programs.
  • Produce and manage a library of customer content such as case studies and testimonials.
  • Partner with customers to capture and translate success stories into marketing assets.
  • Build and maintain a centralized, searchable content repository.
  • Manage end-to-end advocacy operations including approvals and tracking.
  • Own and optimize a customer gifting strategy.
  • Match Sales and Customer Success teams with appropriate customer advocates.
  • Track and report on program performance metrics.
  • Proactively recruit new advocates and solve participation challenges.
Required Skills & Qualifications
  • 3+ years of agency experience in customer marketing or advocacy in B2B technology.
  • Exceptional written and verbal communication skills with storytelling ability.
  • Ability to build trusted relationships with customers and stakeholders.
  • Solid understanding of B2B marketing fundamentals.
  • Proven track record in designing and running advocacy or loyalty programs.
  • Customer-first mindset with a deep understanding of customer goals and motivations.
  • Experience with gifting platforms and reference management tools preferred.

No forms. Your profile is generated instantly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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