Marketing Automation Manager

New

Skills

A/B Testing Campaign Attribution ClickDimensions Email Marketing Lead Scoring Looker Studio Microsoft Dynamics 365 Power BI WhatsApp Business Zapier

The Marketing Automation & CRM Operations Manager at Regent College London is responsible for managing and optimizing lead management, customer journeys, and performance reporting. This role involves configuring, integrating, and optimizing Microsoft Dynamics 365 CRM and Click Dimensions to deliver measurable marketing impact. The post holder will work closely with marketing, sales, and insights teams to design automated nurture journeys, improve CRM processes, and connect reporting across multiple data sources using Looker Studio and Power BI.

Key Responsibilities
  • Design, implement, and maintain automated marketing journeys in ClickDimensions.
  • Oversee the day-to-day management and optimization of commercial pipeline processes on the CRM.
  • Map and manage end-to-end customer journeys from enquiry to conversion and retention.
  • Collaborate with sales and marketing teams to streamline lead qualification and reporting processes.
  • Manage and maintain integrations with tools such as ClickDimensions, Zapier, and WhatsApp Business.
  • Conduct A/B testing and analyze engagement metrics to optimize campaigns continuously.
  • Build and maintain dashboards in Looker Studio and Power BI.
  • Stay informed on new features and best practices in automation.
  • Deliver training and support on CRM and marketing automation tools.
  • Ensure compliance with GDPR and internal data management policies.
Required Skills & Qualifications
  • Proven experience using Dynamics 365 for marketing operations.
  • Hands-on experience with Click Dimensions for marketing automation.
  • Strong understanding of CRM data structures and automation processes.
  • Experience connecting data sources and building reports in Looker Studio or Power BI.
  • Familiarity with WhatsApp Business for customer communication.
  • Excellent communication and project management skills.
  • Strong analytical mindset for data interpretation.
  • Understanding of GDPR compliance in marketing.

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Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

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