Product Marketing Insights Manager

New

Skills

B2c Data Analysis Insurance Market Research Product launch Product marketing SaaS

Job Overview

As a Product Marketing Manager, you will act as the 'CEO' of a specific user segment, owning the comprehensive understanding of the audience through research and translating insights into actionable strategies.

Responsibilities

Lead systematic research agenda to build data-backed personas and knowledge bases.
Architect Go-to-Market (GTM) plans for new features, including AI.
Develop strategic positioning and narrative for the product.
Conduct hypothesis-driven marketing experiments and iterate based on data.
Create internal enablement resources like 'Market Playbook' to empower teams.

Requirements & Qualifications

3-6 years of marketing/product marketing experience.
Experience marketing to multiple user segments.
Proven experience launching AI or ML-driven products.
Research & Insights Excellence.
Data Fluency to extract actionable insights from data.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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