New
Lead end-to-end campaigns for existing customers to drive adoption. Transform brand narratives into education programs for retention. Own the education and awareness strategy for existing base. Provide campaign blueprints and data triggers for field marketing. Drive multi-channel campaigns (email, in-app, webinars). 7+ years in B2B SaaS Customer Marketing, Lifecycle or Demand Gen. Analytical: map engagement to product usage ROI. Narrative excellence: strong writing/presentation. Salesforce and Marketo proficiency; Tableau a plus. Collaborative, able to work across global teams. Data-driven decision making; segmentation knowledge. Benefits including health, dental, vision, and PTO. Social Impact and Okta for Good programs. Talent and community at Okta; fostering connection. Onboarding may require travel to office locations.