Senior Vertical Marketing Manager

Define and execute vertical marketing strategy for the assigned GTM Pod. Develop ICPs, value propositions, use cases, and competitive positioning. Partner with Product, Data Science, and Revenue Marketing to embed data into vertical narratives. Translate AI-driven capabilities into industry-specific messaging for buyers and technical stakeholders. Deliver field-ready enablement (decks, playbooks, ROI tools, customer stories) to improve win rates. Lead campaigns with GTM leaders to generate qualified pipeline and drive awareness across channels. 6–8 years of B2B marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or related fields. Proven ability to drive measurable pipeline and revenue through vertical or segment-focused marketing. Strong ability to translate complex AI-driven or data-centric tech into clear industry narratives. Experience partnering with sales and influencing cross-functional stakeholders without direct authority. Analytical rigor and experience tying marketing programs to business outcomes. Strong project management skills and ability to manage multiple initiatives in a fast-paced environment.