Link shortening

Bitly

Turn every link into a measurable business asset.

4.6/5 Rating
SOC 2 Type II
500,000+
27001
category
Link Management & URL Shortening Platform
Ideal For
Marketing, growth, and enterprise digital teams
deployment
Cloud-based (SaaS)
Integrations
100+ Apps
security
Enterprise-grade security and access controls
API Access
Full REST API and SDKs

Product Description

Bitly is a leading link management platform that enables organizations to create, manage, track, and optimize links across digital channels. More than a URL shortener, Bitly transforms links into strategic assets by providing branded links, deep linking, QR codes, and real-time analytics that reveal how audiences engage with content. The platform’s core value lies in visibility and control. Bitly allows businesses to understand where traffic originates, how users interact with links, and which channels drive the highest performance. This insight empowers marketing and digital teams to optimize campaigns, improve attribution, and enhance customer journeys across email, social, mobile, and offline touchpoints. AiDOOS enhances Bitly by serving as the execution, integration, and optimization layer for enterprise use. AiDOOS supports structured rollout, branded domain governance, API integrations, and analytics alignment with broader data ecosystems. Through managed implementation and continuous optimization, AiDOOS ensures Bitly is deployed securely, consistently, and at scale across teams and regions. Built for enterprise growth, Bitly supports high-volume link creation, global campaigns, and advanced permissions management. With AiDOOS driving adoption and performance optimization, organizations can scale link intelligence while maintaining governance, security, and measurable ROI.

From Challenge to Success

See the transformation in action

Challenge

Limited visibility into link performance
Inconsistent branding across shared links
Poor attribution across marketing channels
Manual link management at scale
Lack of governance and access controls

Results

64%
Improved campaign visibility
48%
Higher click-through rates
36%
Stronger brand recognition

Features

Core Functions at a Glance

Branded Links

Build trust with custom domains

Increased engagement rates

Link Analytics

Track clicks and user behavior

Actionable performance insights

QR Codes

Bridge offline and digital experiences

Expanded channel reach

Link Governance

Control access and permissions

Enterprise-grade consistency


Understand the Value Behind Each Capability.

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Real-World Use Cases

See how teams drive results across industries

Marketing Campaign Tracking
Measure performance across digital channels
52
Attribution accuracy
Brand Management
Deliver consistent branded links
45%
Brand trust lift
Offline-to-Online Engagement
Offline-to-Online Engagement
39%
Engagement increase

Integrations

Seamlessly connect with your entire tech ecosystem

H

HubSpot

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Campaign tracking and analytics

S

Salesforce

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CRM-linked engagement insights

G

Google Analytics

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Traffic and performance data

H

Hootsuite

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Social media link management

Z

Zapier

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Workflow automation

Pricing, TCO & ROI

Request a meeting to discuss Bitly's pricing.

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Customer Success Stories

Real results from real customers

The New York Times

"Bitly gives us clear insight into how our audience engages with content."
— Emily Tran, Digital Marketing Manager

Adobe

"Branded links and analytics helped improve campaign performance globally."
— Michael Ross, Growth Lead

Security, Compliance & Reliability

Enterprise-grade security you can trust

Data Encryption
Protects links and analytics data
Role-Based Access
Controls user permissions
SOC 2 Compliance
Enterprise security standards
Audit Logs
Activity tracking and transparency
Custom Domains
Secure branded link ownership

Implementation with AiDOOS

Outcome-based delivery with expert support

Delivery Model

Outcome-Based
Pay for results, not hours
Milestone-Driven
Clear deliverables at each phase
Expert Network
Access to certified specialists

Implementation Timeline

Discover
Requirements gathering, current state assessment, success criteria definition
1
Integrate
System connections, data migration, custom configurations
2
Validate
UAT, performance testing, security audits
3
Rollout
Phased deployment, user training, go-live support
4
Optimize
Performance tuning, adoption monitoring, continuous improvement
5

See How It Works for Your Team.

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Alternatives & Comparisons

Find the perfect fit for your needs

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Customization Excellent
Ease of Use Excellent
Enterprise Features Good
Pricing Good
Integration Ecosystem Good
Mobile Experience Good
AI & Analytics Fair
Quick Setup Excellent

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Frequently Asked Questions

Everything you need to know

How does AiDOOS support Bitly deployment?
AiDOOS manages setup, governance, and enterprise integrations.
Can Bitly handle large-scale enterprise campaigns?
Yes, it supports high-volume link creation and tracking.
Does Bitly integrate with analytics platforms?
AiDOOS enables seamless integration with enterprise analytics tools.
Is branded link management centralized?
Yes, AiDOOS ensures consistent domain governance.
Can Bitly support offline campaigns?
QR codes enable offline-to-online measurement.
How quickly can teams adopt Bitly?
Deployment can be completed in days with AiDOOS