Marketing

BlueConic

Real-time customer data. Real-time customer growth.

4.7/5 Rating

GDPR Compliant

350+ Global Brands

27001 (In Progress)

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Product Description

BlueConic is a modern, real-time Customer Data Platform that unifies first-party data from all customer touchpoints into a single, actionable profile. It helps brands break down data silos, build real-time segments, personalize customer experiences, and activate data across marketing, analytics, and advertising channels — all while maintaining strict privacy and consent compliance. Marketers use BlueConic to unify behavioral, transactional, and demographic data; activate personalized journeys; and improve engagement, retention, and revenue throughout the customer lifecycle.

From Challenge to Success

See the transformation in action

Challenge

Difficult to build unified customer profiles and understand lifecycle behavior.

Personalization is inconsistent due to slow or outdated segmentation.

Marketing and product teams lack real-time insights for optimized engagement.

Results

60%

faster data unification

45%

improvement in segmentation accuracy

2.5×

higher personalization performance

Features

Core Functions at a Glance

Unified Customer Profiles

Combine all data sources into one real-time 360° profile.

Real-Time Segmentation

Build dynamic segments that refresh instantly.

Lifecycle Orchestration

Automate journeys for acquisition, retention, upsell, winback, and more.

Consent & Privacy Management

Manage consent, preferences, and compliance centrally.

Identity Resolution

Stitch anonymous + known data across channels.

Activation Connectors

Sync segments to email, CRM, ads, analytics, and personalization tools.

Understand the Value Behind Each Capability.

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Real-World Use Cases

See how teams drive results across industries

Personalized eCommerce Experiences

Use real-time behavioral data to personalize product recommendations and content.

3×

Higher conversion and AOV.

Lifecycle Marketing & Retention

Build cross-channel journeys for onboarding, repeat purchases, or churn prevention.

40%

Improved customer retention.

Audience Activation for Advertising

Push high-quality segments to paid media platforms.

35%

Reduced ad waste & improved ROAS.

Integrations

Seamlessly connect with your entire tech ecosystem

S

Salesforce / HubSpot

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Sync unified profiles into CRM.

B

Braze / Iterable / Klaviyo

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Activate email & mobile campaigns.

G

Google / Meta Ads

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Export segments for targeted advertising.

S

Shopify / Magento

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Enrich commerce data in real-time.

S

Snowflake / BigQuery

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Export data to BI & analytics platforms.

Pricing, TCO & ROI

Request a meeting to discuss BlueConic's pricing.

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Customer Success Stories

Real results from real customers

Retail Brand

"“BlueConic unified our web, CRM, and eCommerce data into one system — personalization improved dramatically.”"

— VP of Growth

Media Publisher

"“We increased subscriber engagement by segmenting users based on real-time behavior.”"

— Digital Strategy Lead

Security, Compliance & Reliability

Enterprise-grade security you can trust

Certifications

GDPR Compliant

Data Residency

Multi-region hosting

Access Control

Role-based permissions

Encryption

TLS/SSL

Consent Governance

Compliance-ready consent framework

Data Audits

Real-time governance controls

Implementation with AiDOOS

Outcome-based delivery with expert support

Delivery Model

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

Discover

Requirements gathering, current state assessment, success criteria definition

Integrate

System connections, data migration, custom configurations

Validate

UAT, performance testing, security audits

Rollout

Phased deployment, user training, go-live support

Optimize

Performance tuning, adoption monitoring, continuous improvement

See How It Works for Your Team.

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Alternatives & Comparisons

Find the perfect fit for your needs

Capability	BlueConic	Sailes
Customization		Good
Ease of Use	Excellent	Excellent
Enterprise Features	Excellent	Good
Pricing	Fair	Excellent
Integration Ecosystem	Excellent	Good
Mobile Experience	Good	Fair
AI & Analytics	Excellent	Excellent
Quick Setup	Good	Excellent

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Screenshots & Video Gallery

See BlueConic in action

Frequently Asked Questions

Everything you need to know

What is BlueConic and how does it help businesses?

BlueConic is a Customer Data Platform that unifies all first-party customer data into single real-time profiles and enables segmentation, personalization, predictive insights, and omnichannel activation — helping businesses improve engagement, conversion, and retention.

Can BlueConic replace a CRM or data warehouse?

BlueConic complements a CRM or data warehouse — it focuses on real-time data unification, identity resolution, segmentation and activation for marketing and growth, rather than purely storing all data.

How does BlueConic manage user privacy and consent?

The platform is built with privacy-first architecture — it supports consent management, anonymization, compliance with GDPR and other regulations, and gives teams control over data activation and governance.

What kind of results can we expect with BlueConic?

Faster segmentation and personalization, higher conversion rates, better ad/marketing ROI, improved customer engagement, and more efficient cross-channel campaigns.

How does AiDOOS help implement BlueConic for our business?

AiDOOS can manage data ingestion from all sources (website, app, CRM, backend), set up identity resolution, design segmentation & lifecycle workflows, integrate BlueConic with marketing, email, ad, and analytics tools, and optimize for privacy & performance — enabling smoother setup and faster value.

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