Marketing

MoEngage

Engage, retain, and grow customers with an AI-powered omnichannel customer engagement platform built for consumer brands.

4.7/5 Rating

ISO 27001, SOC 2

1,200+ Global Brands

27001

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Product Description

MoEngage is an AI-driven customer engagement platform that empowers B2C brands to deliver personalized experiences across mobile, email, SMS, WhatsApp, web, and in-app messaging. With advanced segmentation, journey orchestration, behavioral analytics, and predictive intelligence, MoEngage helps organizations drive retention, conversions, and customer lifetime value. Its no-code automation workflows, multi-channel execution, recommendation engine, and real-time analytics enable marketing teams to activate data-driven campaigns without engineering dependency.

From Challenge to Success

See the transformation in action

Challenge

Fragmented customer data across multiple channels

One-size-fits-all campaigns causing low engagement

Limited visibility into customer journeys and behaviors

Difficulty personalizing communication at scale

Manual processes slowing down campaign execution

Results

40%

Higher Engagement

32%

Improved Retention

28%

Increase in Conversion Rate

Features

Core Functions at a Glance

AI-Powered Segmentation

Target customers with precision using behavioral and predictive segments

Boosts engagement and relevance

Journey Orchestration

Build multi-step automated journeys across mobile, email, web, and WhatsApp

Improves customer lifecycle performance

Predictive Intelligence

Predict churn, next best action, and purchase intent

Helps reduce churn significantly

Omnichannel Messaging

Deliver consistent communication across all digital touchpoints

Enhances brand experience

Real-time Behavioral Analytics

Understand user flows, trends, and drop-offs instantly

Improves data-driven decisions

Personalization Engine

Serve dynamic content, product recommendations, and contextual actions

Increases conversion impact

Real-World Use Cases

See how teams drive results across industries

Customer Lifecycle Automation

Automate onboarding, activation, retention, and win-back journeys based on user behavior and lifecycle stages.

35%

Increase in repeat usage

Churn Prediction & Reduction

Use predictive models to identify and re-engage at-risk users with personalized messaging.

25%

Reduction in user churn

Personalized Product Recommendations

Deliver AI-backed product suggestions across channels using behavioral and affinity scoring.

Higher conversions from recommendations

Integrations

Seamlessly connect with your entire tech ecosystem

S

Shopify

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Sync product, order, and customer activity to power personalized marketing.

S

Salesforce

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Enable two-way sync between customer profiles, journeys, and campaign events.

M

Mixpanel

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Combine product analytics with MoEngage engagement workflows for deeper insights.

S

Snowflake

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Export engagement and behavioral events directly to your data warehouse.

W

WhatsApp Business API

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Send verified WhatsApp notifications, promotions, and alerts at scale.

S

Segment

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Stream MoEngage events and enrich profiles with cross-channel data.

Pricing, TCO & ROI

Request a meeting to discuss MoEngage's pricing.

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Customer Success Stories

Real results from real customers

OYO Rooms

"MoEngage helped us automate complex journeys and improve repeat bookings across key markets."

— Rahul Singh, VP Growth

Domino’s Pizza

"With MoEngage’s segmentation and personalization, we were able to grow app engagement dramatically."

— Sonia Patel, Head of Digital

Airtel

"MoEngage made our omnichannel user engagement simpler, smarter, and far more scalable."

— Rohan Mehra, Digital Experience Director

Security, Compliance & Reliability

Enterprise-grade security you can trust

Certifications

SOC 2, ISO 27001, GDPR

Data Residency

Supports India, EU, US, Singapore, and region-specific hosting

Access Control

SSO, MFA, role-based permissions, audit logs

Uptime SLA

99.9% uptime with distributed architecture

Encryption

AES-256 at rest, TLS 1.3 in transit

Security Testing

Continuous penetration testing and automated monitoring

Implementation with AiDOOS

Outcome-based delivery with expert support

Delivery Model

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

Discover

Requirements gathering, current state assessment, success criteria definition

Integrate

System connections, data migration, custom configurations

Validate

UAT, performance testing, security audits

Rollout

Phased deployment, user training, go-live support

Optimize

Performance tuning, adoption monitoring, continuous improvement

Alternatives & Comparisons

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Capability	MoEngage	PosterBooking	DirectIQ	Escreen
customization	Excellent
Ease of Use	Excellent
Enterprise Features	Excellent
Pricing	Good
Integration Ecosystem	Excellent
Mobile Experience	Excellent
AI & Analytics	Excellent
Quick Setup	Good

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Screenshots & Video Gallery

See Salesforce in action

Frequently Asked Questions

Everything you need to know

How does AiDOOS integrate MoEngage with our existing martech ecosystem?

AiDOOS connects MoEngage to CRMs, CDPs, analytics tools, data warehouses, and eCommerce platforms using REST APIs, SDKs, and event pipelines, enabling unified customer engagement workflows.

How does AiDOOS implement MoEngage for enterprise customer engagement?

AiDOOS sets up segmentation, journeys, channels, predictive models, and data mappings aligned with your business flows—ensuring fast, compliant implementation without internal engineering load.

Can AiDOOS customize MoEngage journeys and segmentation?

Yes. AiDOOS configures advanced multi-step journeys, complex branching logic, user cohorts, and recommendation rules tailored to your industry and customer behavior.

How does AiDOOS manage event tracking and analytics setup in MoEngage?

AiDOOS configures SDKs, custom events, user attributes, funnels, retention cohorts, and analytics to ensure accurate behavioral tracking and insight generation.

Can AiDOOS automate campaign workflows using MoEngage?

Absolutely. AiDOOS builds automated lifecycle journeys, trigger-based campaigns, and dynamic messaging rules that operate across mobile, email, SMS, and WhatsApp.

Does AiDOOS offer continuous optimization using MoEngage insights?

Yes. AiDOOS analyzes engagement metrics, churn signals, and predictive insights from MoEngage to define and execute optimization tasks like content updates, segmentation refinements, and channel improvements.

Can AiDOOS integrate MoEngage with Salesforce, Shopify, or Snowflake?

Yes. AiDOOS ensures seamless bi-directional sync between MoEngage and Salesforce CRM, Shopify stores, Snowflake warehouses, and any customer data layer you use.

Does AiDOOS support migration from tools like WebEngage or CleverTap to MoEngage?

Yes. AiDOOS handles audience migration, event mapping, template recreation, journey rebuilding, and channel configuration with a structured, zero-downtime approach.

How fast can AiDOOS deploy MoEngage?

Thanks to the AiDOOS outcome delivery model, MoEngage implementations are delivered 40% faster—with parallel execution across integrations, journeys, analytics, and QA.

Does AiDOOS support ongoing engagement operations inside MoEngage?

Yes. AiDOOS provides continuous journey optimization, campaign management, A/B testing, persona refinement, and new automation setup as recurring outcome-based tasks.