Marketing

WebEngage

Unify customer data, orchestrate personalized journeys, and drive retention with a full-stack customer engagement platform built for consumer brands.

4.6/5 Rating

ISO 27001, SOC 2

800+ Global Brands

27001

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Product Description

WebEngage is a full-stack customer engagement and retention platform that combines a robust Customer Data Platform (CDP), AI-powered analytics, omnichannel journey orchestration, and personalization capabilities. Used by consumer brands across the globe, WebEngage enables marketing teams to create contextually relevant customer experiences across email, push notifications, SMS, WhatsApp, web overlays, mobile in-app, and more. Its drag-and-drop journey designer, segmentation engine, and advanced analytics streamline campaign execution, reduce churn, and maximize customer lifetime value.

From Challenge to Success

See the transformation in action

Challenge

Customer data stored in disconnected systems

Inability to build personalized journeys across channels

High churn due to lack of contextual engagement

Manual segmentation slowing down marketing operations

Limited visibility into campaign performance and user behavior

Results

38%

Higher Customer Retention

32%

Faster Journey Execution

29%

Increase in Conversions

Features

Core Functions at a Glance

Customer Data Platform (CDP)

Unify customer data from multiple sources

Enables precise segmentation and insights

Journey Designer

Build automated omnichannel journeys using drag-and-drop

Faster campaign execution

AI-Powered Personalization

Deliver product, content, and channel recommendations

Higher user engagement

Behavioral Analytics

Track funnels, cohorts, user paths, and drop-offs

Improves decision-making

Multi-channel Engagement

Engage across email, push, SMS, WhatsApp, and more

Strengthens customer lifecycle impact

Campaign Optimization & Testing

Run A/B tests, control groups, and experiments

Improves campaign ROI

Real-World Use Cases

See how teams drive results across industries

Lifecycle Engagement

Automate onboarding, activation, retention, and win-back journeys powered by unified customer data.

36%

Higher repeat user engagement

Churn Prevention

Identify at-risk users using predictive models and re-engage them with personalized communication.

22%

Reduction in churn

Personalized Recommendations

Optimize discovery and conversion with tailored product and content suggestions.

2.8x

Increase in conversion rates

Integrations

Seamlessly connect with your entire tech ecosystem

S

Shopify

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Sync user events, cart data, and purchases for personalized journey automation.

M

Magento

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Pull eCommerce data to create targeted segments and campaigns.

S

Snowflake

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Sync user and event data between WebEngage and your data warehouse.

M

MoEngage Migration

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Import user profiles, events, and messaging data for easy migration.

S

Segment

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Forward events and unify customer profiles across your stack.

W

WhatsApp Cloud API

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Send personalized WhatsApp notifications at scale.

Pricing, TCO & ROI

Request a meeting to discuss WebEngage's pricing.

Schedule a Meeting

Customer Success Stories

Real results from real customers

Nykaa

"WebEngage transformed our lifecycle marketing, helping us deliver deeply personalized experiences across channels."

— Shreya Kapoor, VP Digital Growth

Unacademy

"Behavioral analytics and journeys allowed us to reduce churn and improve student engagement significantly."

— Vikram Malhotra, Director Digital

Goibibo

"WebEngage enabled automated, high-performing retention workflows that improved user revisit rates sharply."

— Puneet Singh, Head of Retention

Security, Compliance & Reliability

Enterprise-grade security you can trust

Certifications

ISO 27001, SOC 2, GDPR

Data Residency

Supports multiple regional hosting including India, EU, US

Access Control

SSO, RBAC, MFA, user permissions

Uptime SLA

99.9% uptime guarantee

Encryption

AES-256 encryption at rest, TLS 1.3 in transit

Security Testing

Periodic penetration tests and continuous monitoring

Implementation with AiDOOS

Outcome-based delivery with expert support

Delivery Model

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

Discover

Requirements gathering, current state assessment, success criteria definition

Integrate

System connections, data migration, custom configurations

Validate

UAT, performance testing, security audits

Rollout

Phased deployment, user training, go-live support

Optimize

Performance tuning, adoption monitoring, continuous improvement

Alternatives & Comparisons

Find the perfect fit for your needs

Capability	WebEngage	Omnivex Moxie	Visual Stories	FasTrax Digital Si
customization	Excellent
Ease of Use	Excellent
Enterprise Features	Excellent
Pricing	Good
Integration Ecosystem	Excellent
Mobile Experience	Excellent
AI & Analytics	Excellent
Quick Setup	Good

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Screenshots & Video Gallery

See Salesforce in action

Frequently Asked Questions

Everything you need to know

How does AiDOOS integrate WebEngage with our CRM, CDP, or data warehouse?

AiDOOS integrates WebEngage via REST APIs, event tracking SDKs, and data pipelines to sync customer profiles, segments, and engagement events with tools like Salesforce, Snowflake, Shopify, and in-house systems.

How does AiDOOS implement WebEngage for enterprise engagement workflows?

AiDOOS configures journeys, segmentation rules, channel setups, analytics dashboards, and event tracking based on your business model to ensure rapid, scalable deployment.

Can AiDOOS customize WebEngage journeys for our lifecycle needs?

Yes. AiDOOS builds personalized onboarding, activation, churn-reduction, and upsell journeys using WebEngage’s drag-and-drop designer with custom triggers and branching logic.

How does AiDOOS handle event tracking and data mapping in WebEngage?

AiDOOS configures user attributes, custom events, funnels, and cohorts to ensure a complete behavioral dataset powering segmentation and personalized engagement.

Can AiDOOS automate multichannel campaigns inside WebEngage?

Absolutely. AiDOOS creates automated campaigns across mobile push, emails, WhatsApp, SMS, and web overlays with real-time triggers and personalization.

Does AiDOOS support migration from MoEngage, CleverTap, or Braze to WebEngage?

Yes. AiDOOS handles full migration including user profiles, events, templates, journeys, channels, and reporting structures with zero downtime.

Can AiDOOS integrate WebEngage insights with Salesforce or HubSpot?

Yes. AiDOOS maps engagement insights, campaign events, and scoring data to CRM objects to enhance sales and marketing workflows.

How quickly can AiDOOS deploy WebEngage for our team?

Implementations are typically 40% faster thanks to AiDOOS’ outcome-based parallel task execution across integrations, journeys, analytics, and QA.

Does AiDOOS support ongoing optimization inside WebEngage?

Yes. AiDOOS continuously analyzes WebEngage metrics and executes improvements such as segmentation updates, journey tweaks, creative improvements, and automation enhancements.

Does AiDOOS help configure predictive and personalization features inside WebEngage?

Yes. AiDOOS sets up recommendation models, affinity scoring, prediction rules, and contextual personalization across all WebEngage channels.