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B2B Marketing

ZoomInfo Marketing

Transform B2B lead identification and engagement with AI-powered marketing orchestration

SOC 2
ISO 27001
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Category
Software
Ideal For
Mid-Market Enterprises
Deployment
Cloud
Integrations
500++ Apps
Security
Data encryption, role-based access control, audit logging, compliance management
API Access
Yes - RESTful API for custom integrations and workflow automation

About ZoomInfo Marketing

ZoomInfo Marketing is a comprehensive B2B demand generation platform designed to help marketing and sales teams identify, engage, and convert high-value prospects at scale. Built on ZoomInfo's proprietary B2B database of over 250 million business profiles, the platform combines advanced data intelligence with marketing automation and orchestration capabilities. The solution enables account-based marketing (ABM) strategies by providing rich buyer intent signals, company insights, and decision-maker intelligence. Teams can execute multi-channel campaigns across email, display, and intent-based channels while leveraging predictive analytics to prioritize accounts and leads. ZoomInfo Marketing integrates seamlessly with CRM and marketing technology stacks, enabling unified pipeline acceleration. When deployed through AiDOOS, organizations benefit from enhanced implementation governance, accelerated time-to-value, optimized integration architecture with existing martech ecosystems, and expert-led scalability planning—ensuring maximum ROI from platform capabilities while reducing deployment complexity.

Challenges It Solves

  • B2B marketers struggle to identify and prioritize high-intent prospects amid incomplete data
  • Misalignment between sales and marketing targeting leads to wasted outreach and lower conversion rates
  • Multi-channel engagement requires manual orchestration across disconnected tools and platforms
  • Account-based marketing teams lack actionable intent signals and buyer behavior insights
  • Sales pipeline velocity slows due to poor lead quality and timing mismatches

Proven Results

64
Increase in qualified pipeline opportunities
48
Improvement in sales conversion rates
35
Reduction in customer acquisition cost

Key Features

Core capabilities at a glance

B2B Database & Company Intelligence

Access 250M+ verified business profiles and real-time company insights

Identify and target ideal customer profiles with 98% accuracy

Intent Data & Buyer Signals

Detect in-market buying signals and engagement intent across web and accounts

Prioritize prospects 3x faster with AI-powered intent scoring

Multi-Channel Orchestration

Execute coordinated campaigns across email, display, and paid channels

Improve campaign performance by 40% through unified messaging

Account-Based Marketing (ABM)

Design and deploy personalized ABM campaigns targeting key accounts

Accelerate deal cycles by 25% with coordinated multi-touch sequences

Predictive Analytics & Scoring

Leverage machine learning to predict account and lead conversion probability

Focus resources on top 20% of accounts with 5x conversion potential

CRM & Marketing Stack Integration

Seamlessly sync data and campaigns with Salesforce, HubSpot, and MarTech tools

Eliminate manual data entry and enable real-time pipeline visibility

Ready to implement ZoomInfo Marketing for your organization?

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Real-World Use Cases

See how organizations drive results

Enterprise Demand Generation
Large B2B organizations leverage ZoomInfo Marketing to orchestrate multi-channel campaigns targeting thousands of accounts simultaneously, using intent data to time outreach when prospects are actively evaluating solutions.
64
Increase qualified pipeline by 60%+ in 6 months
Account-Based Marketing Programs
Mid-market SaaS and technology companies implement ABM strategies using ZoomInfo's buyer intelligence to personalize outreach to key decision-makers within target accounts across email, LinkedIn, and display channels.
52
Improve win rates on targeted accounts by 50%
Sales Development Operations
SDR and BDR teams use ZoomInfo Marketing to identify prospect decision-makers, access verified contact information, and execute automated multi-touch sequences that accelerate prospect qualification.
58
Reduce sales cycle length from 6 to 4 months
Product Launch Marketing
Marketing teams deploy ZoomInfo Marketing to quickly identify and engage target buyer segments during product launches, using intent signals to prioritize early adoption prospects and measure campaign ROI.
45
Achieve 40% faster market penetration with precision targeting

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Bi-directional sync of leads, accounts, and campaign data to ensure unified pipeline visibility and account engagement tracking within CRM

H

HubSpot

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Native integration enabling contact enrichment, lead scoring, and automated workflow triggers based on ZoomInfo intent and engagement data

M

Microsoft Dynamics 365

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CRM synchronization for lead management, account intelligence enrichment, and coordinated marketing-sales workflows

L

LinkedIn Sales Navigator

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Target account list sync and buyer profile matching for coordinated LinkedIn outreach and social selling campaigns

G

Google Ads & LinkedIn Ads

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Programmatic audience creation and campaign targeting based on ZoomInfo account and intent data for paid channel optimization

M

Marketo & Adobe Marketo Engage

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Account list sync, lead scoring integration, and coordinated multi-touch campaign orchestration across marketing automation platform

O

Outreach & Salesloft

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Prospect and account data enrichment with intent signals to fuel automated sales engagement sequences and cadence optimization

S

Slack & Microsoft Teams

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Real-time notifications and alerts on high-intent accounts and prospect activities to keep teams aligned on priority opportunities

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability ZoomInfo Marketing Oda Studio Valohai Fotor Photo Editor
Customization Excellent Excellent Excellent Good
Ease of Use Good Good Good Excellent
Enterprise Features Excellent Good Excellent Good
Pricing Fair Good Good Excellent
Integration Ecosystem Excellent Excellent Excellent Good
Mobile Experience Good Good Fair Good
AI & Analytics Excellent Excellent Excellent Excellent
Quick Setup Good Good Good Excellent

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Frequently Asked Questions

How does ZoomInfo Marketing help with account-based marketing (ABM)?
ZoomInfo Marketing enables ABM by providing rich company intelligence, decision-maker insights, and buyer intent signals. Teams can build targeted account lists, personalize multi-channel campaigns to specific buyers, and orchestrate coordinated outreach—all while measuring engagement and ROI. AiDOOS deployment includes ABM strategy consulting to maximize program effectiveness.
What data sources power ZoomInfo's B2B intelligence?
ZoomInfo maintains one of the largest B2B databases with 250+ million verified business profiles. Data comes from multiple sources including web activity, intent signals, company filings, industry data, and proprietary ZoomInfo research. The platform continuously updates profiles to ensure accuracy and relevance for targeting.
How does intent data improve campaign performance?
Intent data signals when prospects are actively researching solutions in your category. ZoomInfo Marketing uses this data to prioritize high-intent accounts and time outreach for maximum relevance and response rates. This dramatically improves conversion rates and reduces wasted outreach on low-intent prospects.
Can ZoomInfo Marketing integrate with our existing CRM and marketing tools?
Yes. ZoomInfo Marketing integrates with Salesforce, HubSpot, Microsoft Dynamics, and 500+ other applications. AiDOOS provides integration architecture planning and implementation management to ensure seamless data flow and eliminate silos between marketing and sales systems.
What support does AiDOOS provide for ZoomInfo Marketing deployment?
AiDOOS offers comprehensive implementation services including strategy consulting, platform configuration, data migration, CRM integration setup, user training, and ongoing optimization. We accelerate time-to-value while ensuring scalability and governance aligned with your organization's growth objectives.
How is ROI typically measured with ZoomInfo Marketing?
Common ROI metrics include qualified pipeline generated, cost per lead, conversion rates, sales cycle reduction, and customer acquisition cost. ZoomInfo Marketing tracks attribution across channels and integrates with CRM to show revenue impact. AiDOOS helps establish baseline metrics and optimization roadmaps.