APAC Regional Growth Manager

New

Skills

A/b Testing Analytics Cross-functional Collaboration Event Planning Leadership Marketing Analytics Marketing Strategy Strategy

Join Kraken’s mission-driven team as the APAC Regional Growth Manager, playing a pivotal role in accelerating crypto adoption across the Asia-Pacific region. As part of a fully remote, globally diverse workforce, you'll drive local marketing strategies, grow Kraken’s user base, and position the brand competitively against regional players. This opportunity is ideal for experienced marketers passionate about crypto, local market expertise, and hands-on leadership.

Key Responsibilities
  • Develop and execute regional marketing strategies to increase Kraken’s market share and brand awareness in APAC.
  • Grow new users and enhance customer lifecycle performance, including onboarding, trading, and product engagement.
  • Localize global campaigns, content, and brand guidelines to resonate with APAC audiences.
  • Generate local-first marketing ideas, manage events, produce content, and represent Kraken in media and PR.
  • Collaborate cross-functionally with product, sales, and global marketing teams for comprehensive growth initiatives.
  • Measure, analyze, and optimize marketing performance using data-driven insights and MarTech tools.
Required Skills & Qualifications
  • 7+ years in autonomous marketing roles with a proven record of user acquisition in competitive environments.
  • Advanced knowledge of crypto products, revenue models, and local APAC market dynamics.
  • Regional expertise, including language (Mandarin Chinese) and cultural understanding.
  • Experience in regulated businesses, ideally within financial services or fintech.
  • Strong proficiency with marketing analytics, performance metrics, attribution modeling, and A/B testing.
  • Demonstrated creative thinking, supported by logic and data-driven decision making.
  • Hands-on leadership with the ability to execute multi-channel strategies independently.
  • Familiarity with MarTech and analytical tools to drive growth.
  • Excellent communication and spokesperson skills for media and PR representation.
  • Commitment to diversity, inclusion, and equal opportunity values.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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