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Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Take ownership —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after local growth marketing in our key markets, paid ads, CRM, and affiliates. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users. We are looking for a motivated and experienced ASO Manager to drive sustainable and scalable organic growth of our Goodnotes app on the Apple App Store and Google Play Store. Your expertise will play a key role in our growth and bring our app to new users globally. This is the role for you, if you’re excited to work on the things listed below: App Store Strategy: Develop and execute ASO strategies to improve rankings, visibility, and downloads across the Apple App Store and Google Play globally Keyword Research & Optimization: Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles. Creative Optimization: Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR) A/B Testing: Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS) Data Analysis: Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates Competitive Analysis: Conduct competitive research to benchmark Goodnotes against competitors and identify opportunities for improvement. Present this information and findings regularly to stakeholders. Localization: Optimize app store listings for international markets, ensuring they resonate with local audiences The skills you will need to be successful in the above: Proven track record of creating and implementing ASO strategies to drive downloads 5+ years ASO experience across Apple App Store and Google Play Store across multiple markets and languages Experience working with App Store Connect and Google Play Developer console as well as ASO tools like AppTweak or Data.ai Strong ability to analyze and report data, interpret trends, and make data-driven decisions Experience collaborating with design, content, and local growth marketing teams SEO experience preferred Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents
Posted 12 days ago
Provide data-driven insights to optimize campaign performance
Collaborate with digital marketing managers
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Design and execute marketing strategies supporting the full customer journey
Optimize lifecycle stages across various customer touchpoints
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Drive hyperlocalization in China, Japan, South Korea, and India
Own end-to-end product strategy for major initiatives
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Drive long-term growth and leverage latest technologies
Deliver actionable insights and recommendations
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Own the narrative across the user journey
Drive revenue through feature leverage
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Building advanced AI systems powered by LLMs and intelligent agents
Developing scalable backend systems
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Optimizing campaign performance through data-driven insights.
Utilizing AI tools for ad asset creation and predictive modeling.
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Analyze and evaluate businesses for marketing solutions
Educate and influence clients on best practice campaign strategies
Posted 63 days ago
Drive long-term growth and provide insights in professional services domain.
Collaborate with Product Managers and cross-functional teams.
Posted 66 days ago
Crafting compelling narratives for user engagement
Leading feature launches for product growth
Posted 66 days ago
Analyze campaign data to optimize performance
Design and execute A/B tests for campaign validation
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Lead and develop a team of analysts
Collaborate with business leaders on experiments and success metrics
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Hiring a remote Head of Marketing with extensive experience in Meta & Google Ads and email marketing
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Lead and develop analytics team
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Drive growth initiatives for Linktree
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Recruit remote SEM professionals
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Deliver actionable business insights
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Promote a fully remote, global position
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Hire a remote growth analyst
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Posted 98 days ago
Optimize digital marketing campaigns using data analysis
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Posted 98 days ago
Optimize digital marketing campaign performance using data insights
Design and validate tests for continuous campaign improvement
Posted 100 days ago
Build and productionize advanced AI systems
Develop scalable LLM-powered applications and agents
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Drive user engagement and conversion through impactful landing pages
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Drive global user growth and retention
Design and optimize lifecycle marketing campaigns
Posted 113 days ago
Hire a remote Senior Product Manager
Drive growth for fleet management software
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Drive member loyalty and organic growth
Architect and scale rewards and referral ecosystem
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Drive demand generation and go-to-market execution
Optimize marketing funnel and conversion rates
Posted 120 days ago
Hire a remote marketing manager
Drive user growth and engagement
Posted 124 days ago
Research and identify viral content trends
Craft and test hooks, scripts, and storyboards
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Drive user growth and engagement
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Drive business growth through data analysis
Deliver actionable insights and recommendations
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Hire an experienced marketing data analyst
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Analyze campaign data to generate insights
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Hire a remote senior designer
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Build and deploy real-time ML models for personalization and recommendations
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Build and productionize advanced AI systems using LLMs and agents.
Develop scalable platforms and backend infrastructure for AI-powered applications.
Posted 133 days ago
Build and optimize landing pages for marketing initiatives.
Coordinate and execute web projects across teams and languages.
Posted 134 days ago
Transform business data into actionable insights
Drive strategic and data-driven decision-making
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Transform data into actionable business insights
Guide strategic decision-making and operations
Posted 135 days ago
Enhance customer acquisition through product innovation
Optimize marketing workflows and tools
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Develop scalable and reliable software systems
Collaborate in cross-functional engineering teams
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Manage remote email campaigns
Implement marketing automation strategies
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Lead paid social user acquisition
Optimize campaign performance and ROI
Posted 150 days ago
Acquire new users for travel platform
Develop and optimize digital campaigns
Posted 152 days ago
Lead end-to-end AI product development
Design and evaluate AI-driven experiments
Posted 153 days ago
Deliver actionable business insights
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Posted 153 days ago
Enhance Wikipedia’s reading experience for modern users.
Develop and scale innovative content discovery features.
Posted 153 days ago
Enhance Wikipedia reading experience
Develop intuitive content discovery features
