B2B Campaigns Lead

New

Skills

Analytics B2B Marketing Demand Generation Paid Search SEM Seo

Job Overview

As the Head of B2B Integrated Campaigns, you will be responsible for developing and executing full-funnel, multi-channel campaigns aligned to revenue goals. You will translate business priorities into cohesive campaign themes across segments, ensuring alignment with pipeline targets, sales motions, and account priorities. Additionally, you will own the campaign calendar, prioritize initiatives, and allocate resources effectively.

Responsibilities
  • Develop and execute full-funnel, multi-channel campaigns
  • Translate business priorities into cohesive campaign themes
  • Ensure campaign alignment to pipeline targets, sales motions, and account priorities
  • Own campaign calendar, prioritization, and resource allocation
  • Lead ABM-centric revenue marketing orchestration for named accounts
  • Collaborate with Events and SEO/SEM teams to align programs and measure impact
Requirements & Qualifications
  • 10+ years in B2B marketing with integrated campaigns and demand generation
  • Proven experience owning revenue or pipeline targets
  • Strong ABM experience in mid-market or enterprise
  • Deep understanding of paid and organic search integration
  • Experience partnering with analytics teams for data-informed optimization

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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