B2B Marketing Lead Role

New

Skills

B2B Marketing Content Strategy Demand Generation Lead Generation Market Analysis Marketing Automation Product Product marketing Project Management

ClassDojo is seeking a dynamic and results-driven B2B Product Marketing & Demand Generation Lead to join our remote team. This full-time role offers the opportunity to shape innovative marketing strategies and drive growth for our classroom community platform, connecting parents, students, and educators across the United States.

Job Overview

Lead B2B product marketing initiatives and demand generation campaigns.
Work remotely from anywhere within the United States.
Collaborate with cross-functional teams to enhance ClassDojo’s reach and impact.
Support the building of wonderful classroom communities through effective marketing strategies.

Key Responsibilities

Develop and execute B2B marketing campaigns to generate qualified leads.
Craft compelling messaging and value propositions for educators and school administrators.
Analyze market trends and competitor activities to inform strategy.
Collaborate with product, sales, and customer success teams to align marketing efforts.
Measure and optimize campaign performance for maximum ROI.

Requirements & Qualifications

Proven experience in B2B product marketing and demand generation.
Strong understanding of the education technology sector.
Excellent communication and project management skills.
Proficiency in marketing automation and CRM tools.
Ability to work independently in a remote environment.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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