B2B User Acquisition Manager

New

Skills

A/b Testing Advertising B2b Communication Crm Data Analysis Facebook Ads Manager Google ads Paid Social Social Media

Join Goodnotes as a User Acquisition Manager (B2B) and play a pivotal role in driving high-quality user growth for our platform. As a key member of our distributed Growth Marketing team, you will develop and execute innovative multi-channel strategies to attract and retain B2B users. This fully remote position offers the opportunity to work alongside talented marketers, designers, and cross-functional teams, optimizing campaigns and contributing to the evolution of human and AI collaboration.

Job Overview

We are seeking a visionary and strategic User Acquisition Manager to lead and scale our user growth efforts across various paid and referral channels. You will be responsible for planning, executing, and optimizing campaigns, working closely with the Marketing, Insights, and Monetization teams to achieve ambitious acquisition targets.

Key Responsibilities
  • Develop and implement comprehensive user acquisition strategies across paid search, paid social, and referral programs.
  • Plan, launch, monitor, and optimize campaigns on platforms such as Google Ads, Apple Search Ads, Facebook, and Instagram.
  • Drive continuous improvement in ROAS through data-driven insights, A/B testing, and campaign optimization.
  • Utilize Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust to track and analyze campaign performance.
  • Collaborate with cross-functional teams to align on attribution models and optimize marketing spend.
  • Manage budgets, forecast spend, and reallocate resources to maximize growth efficiency.
  • Own end-to-end reporting and deliver actionable insights to stakeholders.
Required Skills & Qualifications
  • 4+ years of hands-on experience in user acquisition, ideally in tech start-ups or fast-paced industries.
  • Proven experience managing B2B user acquisition campaigns across multiple markets.
  • Strong analytical abilities and experience with attribution models and campaign measurement.
  • Expertise in advertising platforms such as Google Ads, Apple Search Ads, Facebook Ads Manager, and MMPs like AppsFlyer or Adjust.
  • Excellent communication skills with the ability to present insights and recommendations clearly.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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