Content Writer Marketing Lead

New

Skills

Content management systems Content Marketing Content Strategy Content Writing Copywriting Journalism Seo Video Production

Join Xapo Bank as our Content Writer - Marketing, reporting directly to the VP of Marketing. You will be instrumental in shaping and executing our content strategy to enhance brand visibility, engagement, and conversions. This fully remote position offers the opportunity to lead content initiatives across digital channels, collaborate with diverse teams, and drive innovation in the Crypto industry.

Key Responsibilities
  • Develop and execute a comprehensive content marketing strategy aligned with growth objectives and brand positioning.
  • Lead SEO efforts to boost organic search rankings, working closely with web developers.
  • Manage content production across blogs, white papers, video, and social media, ensuring consistency, quality, and optimization.
  • Oversee the editorial calendar to ensure timely content scheduling, production, and publication.
  • Analyze content marketing and SEO data to refine strategies for maximum ROI.
  • Own and enhance content and design for Xapo Bank's website.
  • Collaborate with product, PR, and digital marketing teams to create synergies and leverage content across channels.
  • Lead, expand, and nurture the content marketing team.
  • Build relationships with influencers, thought leaders, and external partners to amplify outreach.
  • Stay updated with industry trends and competitor strategies to maintain a leading content approach.
Required Skills & Qualifications
  • Solid experience in content writing and organic marketing roles.
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field; advanced degree preferred.
  • Proven track record in content marketing and SEO, enhancing organic search and engagement.
  • Skills in video content creation, production, and editing are highly beneficial.
  • Strong analytical abilities to interpret data and inform content decisions.
  • Exceptional writing and editing skills tailored to target audiences.
  • Experience with content management systems and SEO tools (e.g., SEMrush, Ahrefs).
  • Familiarity with analytics platforms (e.g., GA4, Search Console).
  • Experience in the Crypto industry.
  • Dedicated workspace, reliable high-speed internet, and necessary equipment.
  • Alignment with Xapo’s Values-Driven Leadership principles.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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