CRM Platform Manager Role

New

Skills

Ab testing Api Documentation Architecture Braze Crm Data Warehousing Json Salesforce Salesforce marketing cloud Sql

Join Goodnotes as a CRM Platform Manager and play a pivotal role in driving user growth and retention through strategic CRM initiatives. Collaborate with a distributed, talented Growth Marketing team to empower large-scale CRM campaigns, ensuring platform scalability, seamless data integration, and robust experimentation frameworks. This remote position offers the opportunity to work cross-functionally with marketers, engineers, product managers, and designers, contributing to our mission of enhancing human and AI collaboration.

Key Responsibilities

Oversee day-to-day operations and technical management of the CRM platform, ensuring data integrity and platform hygiene.
Develop and maintain scalable user segmentation logic for personalized messaging across millions of users.
Contribute to the CRM technology roadmap, proposing new features and infrastructure enhancements.
Design and implement experimentation frameworks for precise A/B testing and accurate measurement across CRM channels.
Collaborate with Engineering, Product, and Data teams to evolve CRM system architecture and ensure seamless integration.
Ensure compliance with privacy, security, and data governance policies in all CRM processes.

Required Skills & Qualifications

5+ years of hands-on experience with enterprise CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) in a product-driven or subscription-based environment.
Proven expertise in CRM platform maintenance, troubleshooting, and feature implementation.
Strong understanding of user data flows, event tracking, and CRM integration with data warehouses or CDPs.
Proficiency with SQL, JSON, API documentation, and campaign logic (triggers, delays, conditions).
Experience collaborating with Engineering and Product teams on data instrumentation and experimentation infrastructure.
Proactive mindset for identifying CRM tooling needs and advocating for platform improvements.
Commitment to continuous learning and development, with a passion for user-centric solutions.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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