CRM Platform Manager Role

New

Skills

Ab testing Api Documentation Architecture Braze Crm Data Warehousing Json Salesforce Salesforce marketing cloud Sql

Join Goodnotes as a CRM Platform Manager and play a pivotal role in driving user growth and retention through strategic CRM initiatives. Collaborate with a distributed, talented Growth Marketing team to empower large-scale CRM campaigns, ensuring platform scalability, seamless data integration, and robust experimentation frameworks. This remote position offers the opportunity to work cross-functionally with marketers, engineers, product managers, and designers, contributing to our mission of enhancing human and AI collaboration.

Key Responsibilities
  • Oversee day-to-day operations and technical management of the CRM platform, ensuring data integrity and platform hygiene.
  • Develop and maintain scalable user segmentation logic for personalized messaging across millions of users.
  • Contribute to the CRM technology roadmap, proposing new features and infrastructure enhancements.
  • Design and implement experimentation frameworks for precise A/B testing and accurate measurement across CRM channels.
  • Collaborate with Engineering, Product, and Data teams to evolve CRM system architecture and ensure seamless integration.
  • Ensure compliance with privacy, security, and data governance policies in all CRM processes.
Required Skills & Qualifications
  • 5+ years of hands-on experience with enterprise CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) in a product-driven or subscription-based environment.
  • Proven expertise in CRM platform maintenance, troubleshooting, and feature implementation.
  • Strong understanding of user data flows, event tracking, and CRM integration with data warehouses or CDPs.
  • Proficiency with SQL, JSON, API documentation, and campaign logic (triggers, delays, conditions).
  • Experience collaborating with Engineering and Product teams on data instrumentation and experimentation infrastructure.
  • Proactive mindset for identifying CRM tooling needs and advocating for platform improvements.
  • Commitment to continuous learning and development, with a passion for user-centric solutions.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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