Demand Gen Manager

New

Skills

Crm systems Hubspot Influencer marketing Marketing Automation

Job Overview

As a Demand Generation Manager, you will be responsible for planning and executing integrated digital demand generation campaigns, managing paid media strategy, and owning organic social media execution and growth.

Responsibilities
  • Plan and execute digital demand generation campaigns
  • Manage paid media strategy and agency relationships
  • Own organic social media execution and growth
  • Manage influencer marketing programs and content integration
  • Track and optimize influencer performance for growth
  • Manage campaign setup across email, landing pages, and digital channels
  • Build nurture/lifecycle programs in HubSpot with Marketing Ops
  • Conduct audience segmentation and targeting aligned with ABM strategy
  • Test messaging, creative, and conversion paths to improve performance
  • Track campaign performance and provide reporting insights
  • Collaborate with Field Marketing to support event promotion and follow-up
Requirements & Qualifications
  • 4+ years of experience in B2B demand generation, digital marketing, or ABM
  • Experience managing multi-touch campaigns and nurturing complex buyer journeys
  • Strong knowledge of marketing automation and CRM systems
  • Analytical mindset with the ability to interpret campaign data for optimization
  • Collaborative work with field and partner marketing
  • Excellent project management and communication skills

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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