Demand Generation Manager, Lyft Business

New

Skills

Email Marketing Hubspot Pardot Salesforce Segmentation

Job Overview

As a Demand Generation Manager for Lyft Business, you will be responsible for defining, owning, and executing end-to-end demand generation strategies across various industries including healthcare, business travel, and commute. You will work closely with agencies to scale channels, boost lead volume, activation, and ROI. Your role will involve synthesizing insights to guide full-funnel creative strategies, collaborating with Product teams to optimize lead capture, and building nurture programs to increase conversions.

Responsibilities

Define and execute demand generation strategies across the customer lifecycle
Partner with agencies to scale channels and boost lead volume
Synthesize insights to guide full-funnel creative strategies
Collaborate with Product teams to optimize lead capture
Build nurture programs including email marketing and segmentation

Requirements & Qualifications

5+ years in demand generation or similar role
2+ years in B2B marketing with measurable outcomes
Experience managing paid media budgets and optimizing ROI
Proficiency in Marketo, HubSpot, Pardot, and Salesforce
Strong analytical skills with data-driven marketing approach

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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