Digital Marketing Manager APAC

New

Skills

Content Marketing Digital Marketing Email Marketing Paid Media Programmatic Advertising Salesforce SEM Seo Social Media Marketing

Twilio is seeking a Digital Marketing Manager to join the Demand Creation Hub, focusing on driving demand generation and growth for the CPaaS portfolio across APAC, with a primary emphasis on India. This remote role involves developing and executing digital strategies to build pipeline, collaborating with cross-functional teams, and optimizing multi-channel campaigns. You will play a pivotal role in amplifying regional campaigns, enhancing customer engagement, and contributing to Twilio’s business expansion.

Job Overview

Drive integrated digital marketing campaigns for Twilio’s CPaaS portfolio across APAC, especially India.
Collaborate with campaign, product, and field marketing teams to deliver optimal channel mixes.
Generate qualified demand and strengthen customer engagement through targeted digital strategies.
Work remotely, with occasional travel for in-person team meetings.

Key Responsibilities

Execute and optimize multi-channel digital campaigns (search, display, paid social, email, programmatic, SEO).
Design and activate account-based marketing campaigns to support customer lifecycle and retention.
Collaborate with field marketing to address sub-regional needs and provide strategic digital guidance.
Monitor, analyze, and report on key performance metrics using platforms like GA-4, Salesforce, Tableau, and Looker.
Stay updated on APJ digital marketing trends and introduce innovative ideas.
Manage project priorities to ensure timely, accurate, and high-quality campaign delivery.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
8-10 years of proven digital marketing experience, ideally B2B/Technology in Asia Pacific.
Expertise in digital channels: SEM, SEO, paid media, social, email, programmatic, content marketing.
Hands-on experience with analytics and marketing automation tools (GA-4, Marketo, Salesforce).
Strong English communication and copy-editing skills.
Adaptable strategies for diverse regional audiences.
Excellent project management and cross-functional collaboration skills.
Exposure to AI tools in marketing workflows is a plus.
Eye for visual design and marketing messaging is advantageous.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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