Digital Marketing Specialist

New

Skills

Content Creation Crm systems Digital Marketing Email Marketing Google ads Social Media Management Zapier

Join a dynamic and rapidly expanding construction and renovation company as a Digital Marketing Specialist. This remote role focuses on driving digital marketing initiatives to generate qualified leads, nurture client relationships, and support the launch of innovative services. You will play a key role in elevating the brand's presence through strategic campaigns and creative content, leveraging technology in a traditionally low-tech industry.

Key Responsibilities

Plan and execute digital sales funnels and email nurturing campaigns to attract and engage leads.
Create, edit, and publish compelling content across social media, email, and web platforms.
Design, launch, and manage paid advertising campaigns on Google Ads and Facebook/Instagram.
Set up and optimize marketing automation tools, including CRM systems and integrations such as Zapier and ActiveCampaign.
Monitor campaign performance, analyze key metrics, and optimize strategies for improved results.
Collaborate with the administrative team to ensure accurate and actionable lead data management.
Contribute to content planning and marketing for new service launches, such as trenching and HVAC installations.
Maintain brand consistency and messaging across all digital channels.
Produce monthly reports detailing campaign metrics and lead conversions.

Required Skills & Qualifications

Minimum 2 years of experience in digital marketing or content creation.
Proven expertise in managing paid ad campaigns and building marketing funnels.
Strong English communication skills, both written and verbal.
Highly organized, self-motivated, and capable of working independently.
Tech-savvy with a passion for learning and optimizing new tools and systems.
Experience with marketing automation tools such as Zapier, ActiveCampaign, and CRM platforms.
Background in construction, renovation, or service-based industries is a plus.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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