Direct Mail Growth Director

New

Skills

Data Analysis Excel Financial Services Fintech Sql Statistics Vendor Management

Job Overview

As the Director of Direct Mail Growth, you will be responsible for owning the growth strategy of direct mail to drive volume, ROI, and profitability. Your role involves audience and modeling optimization, campaign execution, production, vendor management, testing, optimization, budgeting, and program measurement.

Responsibilities
  • Own Direct Mail growth strategy
  • Optimize audience and modeling
  • Execute campaigns and manage vendors
  • Conduct testing and always-on experimentation
  • Manage multi-million dollar program budgets
Requirements & Qualifications
  • 10+ years direct marketing in fintech/financial services
  • 4+ years hands-on experience with pre-screened/credit-based direct mail
  • Bachelor’s in Marketing/Business/Statistics (Master’s a plus)
  • Strong experience with credit bureau attributes and data sources
  • Excel and SQL proficiency with strong analytical skills

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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