Downstream Marketing Director

New

Skills

Conversion Rate Optimization Data-driven decision making Digital Marketing Sales enablement

Job Overview

Lead GTM for new products and indications with integrated campaigns. Build digital campaigns to drive system, HCP, and patient acquisition.

Responsibilities

Develop cross-channel collateral and sales enablement for faster sales cycle.
Ensure consistent brand voice across physician and patient touchpoints.
Monitor market intelligence to refine positioning against competitors.
Manage external agencies for high-ROI campaigns within budget.
Drive cross-functional alignment across Sales, Medical Affairs, and Product Management.

Requirements & Qualifications

Bachelor’s degree in business, life sciences, or related field.
10+ years in marketing; at least 5 years in downstream/commercial marketing in molecular diagnostics/biotech/medical devices.
Data-driven decision making; measure conversion rates, CAC, and physician engagement.
Experience launching PCP-focused diagnostic test is a significant plus.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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