Employer Branding Strategist India

Blackbaud is seeking a dynamic Employer Branding Strategist to lead the development and execution of our employer brand strategy for the Global Capability Center (GCC) in India. This role is pivotal in shaping Blackbaud's identity as an employer of choice, bringing our Employee Value Proposition (EVP) to life, and driving engagement across internal and external platforms. As the brand leader for Blackbaud India, you will champion our brand identity and enhance our presence in the region while enjoying a flexible, digital-first work environment.

Key Responsibilities

• Develop and execute a comprehensive employer branding strategy tailored to the Indian market and aligned with Blackbaud’s global vision and brand guidelines.
• Collaborate with cross-functional teams including HR, Talent Acquisition, and Global Brand & Corporate Marketing to ensure coherent messaging and execution.
• Lead the creation of a localized Employee Value Proposition (EVP) and adapt global brand guidelines for cultural resonance in India.
• Drive brand storytelling through digital, social media, PR, and community engagement initiatives targeting the Indian talent market.
• Manage and expand Blackbaud India’s presence on platforms such as LinkedIn, Glassdoor, and AmbitionBox, and establish an employee advocacy program.
• Oversee the creation of compelling written, visual, and video content for internal and external campaigns, including campus branding and talent acquisition events.
• Monitor, analyze, and report on key performance indicators related to employer brand visibility, campaign impact, and candidate perception.

Required Skills & Qualifications

• 8+ years of experience in employer branding, marketing, or communications, ideally in a tech or Global Capability Center (GCC) environment.
• Proven success in building and executing employer branding strategies for a global company.
• Expertise in storytelling, content creation, and campaign management across multiple platforms.
• Strong collaboration and stakeholder management skills, with the ability to work effectively across departments and cultures.
• Deep understanding of Indian talent market dynamics and cultural nuances.
• Proficiency with social media management, analytics tools, and branding technologies.
• Experience working with external branding agencies or partners.
• Exposure to CSR and employee engagement initiatives is a plus.
• Commitment to diversity, equity, and inclusion in the workplace.
• Ability to thrive in a digital-first, remote or hybrid work environment.