Federal Marketing Manager

New

Skills

Demand Generation Tableau

We are seeking a Senior Marketing Manager focused on the Federal sector to develop data-driven marketing campaigns. The ideal candidate will have experience in engaging with the U.S. Federal government and will lead efforts to generate demand through targeted initiatives.

Key Responsibilities
  • Develop and execute data-driven customer marketing campaigns utilizing SFDC, intent data, and Tableau.
  • Lead demand generation efforts to penetrate whitespace accounts through targeted campaigns.
  • Drive local thought-leadership and third-party programs aimed at Federal decision-makers.
  • Collaborate with Federal sales teams to prioritize accounts and create CXO engagement plans.
  • Serve as the marketing lead for federal tech alliance partner initiatives.
Requirements & Qualifications
  • Proven experience in marketing to the public sector, particularly the U.S. Federal government.
  • Field marketing experience with a track record of delivering measurable results.
  • Experience in tracking ROI and analyzing performance across various campaigns.
  • Exceptional written, verbal, and interpersonal communication skills.
  • Ability to travel within the territory up to 25% of the time.
  • Experience in building integrated demand-generation campaigns in high-tech environments (ABM, events, partners).

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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