Growth Marketing Lead

Flipster is an advanced trading platform on a mission to connect investors with exclusive insights and emerging opportunities within the cryptoverse. We empower users with a high-performance environment to seize the future of decentralized finance. As the Growth Marketing Lead, you will architect, execute, and optimize a full-funnel user growth strategy—driving acquisition, activation, retention, and re-engagement globally. This leadership role blends strategic vision with hands-on execution, collaborating cross-functionally to deliver sustainable user and revenue growth.

Key Responsibilities

• Define and lead Flipster’s growth marketing strategy across acquisition, lifecycle (CRM), and organic channels aligned with company goals.
• Own performance and budget allocation for paid channels and lifecycle campaigns, ensuring scalable and efficient user growth.
• Lead, mentor, and grow a high-performing team across performance marketing, CRM, and SEO.
• Oversee campaign execution and growth experiments, ensuring cross-team alignment.
• Develop and manage a data-driven operating model with forecasting, funnel analytics, attribution, and performance dashboards.
• Collaborate with Product, Design, and Engineering to optimize user journeys from acquisition to retention.
• Drive SEO strategy and expand qualified organic traffic in partnership with content and technical teams.
• Champion cross-functional initiatives and go-to-market strategies that increase user acquisition, retention, and trading volume.

Required Skills & Qualifications

• 6+ years of experience in growth, performance, or lifecycle marketing, with at least 3 years in a lead or managerial role.
• Proven track record leading multi-functional growth teams (paid acquisition, CRM, SEO), ideally in crypto, fintech, or Web3.
• Experience managing significant growth budgets and demonstrating measurable ROI.
• Strong leadership and team development skills in high-growth environments.
• Deep understanding of funnel metrics, experimentation frameworks, attribution models, and analytics.
• Proficiency with Google Analytics, Amplitude, Iterable, or similar CRM/analytics tools.
• Excellent collaboration and communication skills across technical and non-technical teams.
• Fluency in English; Mandarin or another APAC language is a strong plus.