Growth Marketing Manager Acquisition

New

Skills

Communication Digital Marketing Google ads Strategy

Trafilea is a fast-growing, tech-driven eCommerce group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors. We leverage data-driven marketing and innovative technology, including AI and automation, to scale globally loved brands. As a Growth Marketing Manager - Acquisition, you will own acquisition strategies, optimize funnels, and drive performance across digital media channels to achieve ambitious revenue, profit, and customer growth targets—all in a dynamic remote work environment.

Key Responsibilities
  • Define and execute media strategies with budgets exceeding $1M/month to meet acquisition and revenue objectives.
  • Optimize the complete customer funnel from ad creative through checkout and upsell to maximize value and profitability.
  • Lead creative strategy across products, audiences, and channels, ensuring brand consistency and effectiveness.
  • Prioritize weekly or bi-weekly improvements using a 20/80 framework for rapid growth.
  • Conduct upsell/downsell testing using proprietary one-click funnel software.
  • Monitor and optimize each step of the customer journey from platform messaging to thank-you page.
Required Skills & Qualifications
  • Minimum 5 years’ experience developing and executing growth marketing strategies, ideally in eCommerce or consumer products.
  • Proven success managing six-figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google.
  • Expertise in interpreting consumer data to inform creative and media decisions.
  • Strong collaboration and communication skills with creative, engineering, and marketing teams.
  • Highly organized, detail-oriented, and comfortable owning complex funnels from paid media to post-purchase flows.
  • Experience working in fast-paced, test-driven environments with a focus on growth.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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