Marketing Activation Director

New

Skills

Business administration Compliance Management Leadership Marketing Reporting Tools Stakeholder Management

Job Overview

As the Director of Marketing Activation, you will be responsible for owning the end-to-end activation strategy across different regions, translating national brand priorities into compliant, local programs, and leading regional activation teams. You will collaborate with Sales, Brand, Trade, and Compliance teams to ensure successful execution. This role requires strong leadership skills, experience in highly regulated industries (preferably cannabis), and a focus on driving measurable commercial impact.

Responsibilities

Own and execute activation strategy across regions.
Translate national brand priorities into local programs.
Lead and manage regional activation teams.
Collaborate with various teams to ensure program compliance.
Oversee budgets and drive commercial impact.

Requirements & Qualifications

8-10+ years of experience in field marketing or activation.
3-5+ years of experience in people leadership roles.
Experience in highly regulated industries, preferably cannabis.
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
Strong cross-functional collaboration and stakeholder management skills.
Digital proficiency with reporting tools and platforms.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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