Marketing Communications Manager

New

Skills

Email Marketing Healthcare Hubspot Marketing Automation Project Management

The Manager of Marketing Communications & Automation will oversee multi-channel communications aimed at enhancing member and patient engagement through various platforms including email, in-app messages, and SMS. This role requires collaboration across product, clinical operations, client success, and compliance teams to ensure messaging accuracy and clarity.

Key Responsibilities
  • Manage and optimize multi-channel member and patient communications.
  • Launch onboarding, care engagement, referrals, and education campaigns.
  • Collaborate with cross-functional teams to ensure accurate messaging.
  • Translate complex healthcare concepts into engaging communications.
  • Enable AI workflows using tools like ChatGPT/Claude for content improvement.
  • Oversee marketing automation journeys and lifecycle campaigns.
Required Skills & Qualifications
  • 3 to 5 years of experience in marketing or marketing communications.
  • Experience in healthcare, health insurance, employee benefits, or healthcare tech.
  • Proficiency with marketing automation tools such as HubSpot or Iterable.
  • Strong writing and editing skills to simplify complex topics.
  • Experience in building AI-assisted workflows for content and campaign operations.
  • Excellent project management and cross-functional collaboration skills.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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