Marketing Manager Higher Ed

New

Skills

Data Analytics Hubspot Lifecycle marketing Marketing Automation

Join BlackBeltHelp as a Marketing Manager, where you will drive the development and optimization of lifecycle marketing strategies for the higher education sector. This remote role offers the opportunity to lead a dynamic team, expand our brand footprint, and shape performance-driven campaigns focused on growth, retention, and engagement. You will collaborate closely with key stakeholders and cross-functional teams to set the foundation for rapid expansion and success.

Key Responsibilities

Develop and implement full-funnel lead generation strategies to grow the pipeline.
Lead and optimize marketing department spend and channel performance across the marketing mix.
Design, launch, test, and optimize paid media campaigns including social, SEM, display, and retargeting.
Create and manage email nurture programs and scalable ABM initiatives to accelerate prospect movement.
Set KPIs, key metrics, and dashboards to track campaign performance, pipeline, revenue, and bookings attribution.
Establish solid lead scoring and nurturing systems to improve conversion rates and win high-value accounts.
Continuously test and refine marketing campaigns, processes, and operations for best practices and efficiency.

Required Skills & Qualifications

Bachelor’s degree required.
Minimum 5 years of experience in B2B SaaS growth marketing, preferably in higher education.
Demonstrated expertise with marketing automation platforms (e.g., Hubspot) and digital marketing tools.
Strong knowledge of demand generation, inbound, outbound, and account-based marketing strategies.
Exceptional project management, data-driven decision-making, and communication skills.
Ability to collaborate cross-functionally and lead a high-performing marketing team.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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