Marketing Manager Higher Ed

New

Skills

Data Analytics Hubspot Lifecycle marketing Marketing Automation

Join BlackBeltHelp as a Marketing Manager, where you will drive the development and optimization of lifecycle marketing strategies for the higher education sector. This remote role offers the opportunity to lead a dynamic team, expand our brand footprint, and shape performance-driven campaigns focused on growth, retention, and engagement. You will collaborate closely with key stakeholders and cross-functional teams to set the foundation for rapid expansion and success.

Key Responsibilities
  • Develop and implement full-funnel lead generation strategies to grow the pipeline.
  • Lead and optimize marketing department spend and channel performance across the marketing mix.
  • Design, launch, test, and optimize paid media campaigns including social, SEM, display, and retargeting.
  • Create and manage email nurture programs and scalable ABM initiatives to accelerate prospect movement.
  • Set KPIs, key metrics, and dashboards to track campaign performance, pipeline, revenue, and bookings attribution.
  • Establish solid lead scoring and nurturing systems to improve conversion rates and win high-value accounts.
  • Continuously test and refine marketing campaigns, processes, and operations for best practices and efficiency.
Required Skills & Qualifications
  • Bachelor’s degree required.
  • Minimum 5 years of experience in B2B SaaS growth marketing, preferably in higher education.
  • Demonstrated expertise with marketing automation platforms (e.g., Hubspot) and digital marketing tools.
  • Strong knowledge of demand generation, inbound, outbound, and account-based marketing strategies.
  • Exceptional project management, data-driven decision-making, and communication skills.
  • Ability to collaborate cross-functionally and lead a high-performing marketing team.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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