Marketing Operations Specialist

Twilio is seeking a detail-oriented and strategic Marketing Operations Specialist to join our remote team in India. As the operational backbone of our campaign initiatives, you will play a vital role in planning, executing, and optimizing marketing campaigns while collaborating with stakeholders and ensuring efficient campaign management processes. This is a dynamic opportunity for professionals passionate about marketing operations and driving impactful results.

Job Overview

• Remote position based in India with occasional travel for team meetings.
• Oversee the end-to-end management of marketing campaign operations.
• Collaborate with cross-functional teams to achieve campaign objectives and enhance internal processes.

Key Responsibilities

• Collaborate with stakeholders to develop campaign strategies, timelines, and objectives.
• Build, test, and execute marketing campaigns across various platforms.
• Prioritize, track, and document campaign requests using project management tools such as Jira.
• Optimize internal processes to increase efficiency and resolve operational roadblocks.
• Analyze campaign performance and recommend improvements based on insights.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in campaign operations, marketing operations, or project management.
• Proficiency in marketing automation platforms (Marketo preferred).
• Experience building complex automated campaign programs (lead nurtures, audience segmentation, workflow automations).
• Strong multitasking abilities in a fast-paced environment.
• Excellent written and verbal communication skills.
• Relevant certifications such as Marketo Certified Expert (desired).
• Proficiency with project management tools (Jira, Airtable, Asana).