Marketing Operations Specialist

New

Skills

Campaign Management Cross-functional Collaboration Cryptocurrency Data Analysis Digital Marketing Go-to-market strategy Project Management

Join Kraken Digital Asset Exchange as a Senior Marketing Operations Specialist and play a pivotal role in driving the execution of innovative go-to-market strategies for a leading global cryptocurrency platform. This remote role offers the opportunity to collaborate with cross-functional teams, streamline marketing operations, and support both product and campaign launches in a fast-paced, dynamic environment.

Job Overview

As a Senior Marketing Operations Specialist, you will ensure seamless coordination and alignment between product marketing, creative, media, and regional teams. You will oversee the planning, execution, and optimization of global campaigns, manage workflows, and contribute to Kraken's mission of delivering secure, transparent, and user-focused crypto trading solutions.

Key Responsibilities

Drive alignment and execution of Consumer Product Marketing go-to-market (GTM) plans across multiple teams.
Coordinate end-to-end GTM planning, timelines, and execution for product and feature launches.
Oversee campaign and production workflows, including project tracking and stakeholder coordination.
Collaborate with creative and media teams to deliver top-of-funnel ad campaigns and ensure timely delivery of assets.
Manage localization and translation processes for high-quality international campaign delivery.
Submit and manage design and copy briefs; oversee reviews and approvals with Brand, Legal, and Compliance teams.
Handle operational needs including NDAs, contracts, invoicing, and expense tracking with internal partners.
Lead team meetings, drive process improvements, and support campaign success as needed.

Required Skills & Qualifications

4–5+ years of experience in marketing operations or project management within a premium brand or agency.
Strong portfolio management skills, adept at handling multiple campaigns and stakeholders across digital channels.
Experience executing go-to-market campaigns, including ad creation, localization, and translation for global audiences.
Proactive, solutions-oriented self-starter comfortable with ambiguity and independent initiative.
Confident communicator and storyteller, able to distill complex data into actionable insights for executives.
Proven cross-functional collaboration with creative, media, and product teams for successful campaign delivery.
Data-driven approach to decision-making and workflow optimization.
Passion for or curiosity about the cryptocurrency industry.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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