Marketing Specialist

New

Skills

Campaign Execution Data Analysis Hubspot Pardot

As a Marketing Programs Specialist, you will be responsible for executing and optimizing multi-channel marketing campaigns across various platforms. This role requires a strong focus on data analysis, persona-based messaging, and campaign performance tracking.

Key Responsibilities

Campaign execution and performance tracking across channels
Planning and running integrated campaigns for defined segments
Coordinating assets with channel managers (ads, emails, landing pages)
Tracking MQLs/SQLs and pipeline growth; optimizing funnel
Analyzing engagement trends and proposing data-driven improvements

Required Skills & Qualifications

3-5 years in B2B demand gen or marketing programs
Bachelor’s degree in Marketing, Communications, Business, or related field
Proven ownership of multi-channel campaigns
Strong writing and editing skills with persona-based messaging
Experience with Marketo, Pardot, or HubSpot
Salesforce CRM and ON24 experience

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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