Product Lead Blaze Ads

New

Skills

Advertising Agile Methodologies Cross-functional Collaboration Data-driven decision making Onboarding Product Management Product Roadmapping User Interface

Blaze Ads is Automattic’s self-serve advertising solution designed for small businesses leveraging WordPress. As an early-stage product with strong market traction, we are seeking a Product Lead to deepen product-market fit and drive customer acquisition. In this pivotal, hands-on role, you’ll guide a cross-functional remote team to scale Blaze Ads from a tool for bloggers to a robust platform supporting small business growth online.

Job Overview
  • Lead and own the Blaze Ads product vision, roadmap, and execution strategy.
  • Transform Blaze Ads into a comprehensive solution for small businesses launching online.
  • Collaborate with engineers, designers, and marketers to simplify ad tech for users.
  • Champion an intuitive, effective user experience across all product touchpoints.
  • Drive product growth through partnerships with WordPress.com, Woo, and Jetpack.
Key Responsibilities
  • Own the Blaze Ads product roadmap, prioritizing impactful features and improvements.
  • Lead a small, cross-functional remote team to deliver user-focused solutions.
  • Continuously engage with users to gather insights and inform product decisions.
  • Ensure the onboarding, campaign management, and attribution processes are seamless and effective.
  • Drive distribution and adoption by integrating with Automattic’s product ecosystem.
Required Skills & Qualifications
  • 3–6 years of product management experience, including as a lead PM.
  • Background in self-serve advertising products, ideally for small businesses.
  • Solid understanding of ad tech, with a focus on user-centric product development.
  • Strong ability to work independently and thrive in fully remote, distributed teams.
  • Customer-driven mindset, translating user challenges into smart solutions.
  • Technical background (engineering experience is a plus).

This is a fully remote position with global salary and benefits, designed for professionals energized by early-stage challenges and passionate about impactful product leadership.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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