Regional Marketing Manager - BFSI

Own marketing in the Americas for BFSI, including brand, demand generation, and pipeline. Drive integrated programs from planning to tracking and optimization. Align with sales needs, define programs, deliver in-region, measure success. Drive Account-Based Marketing for top target accounts with sales. Own end-to-end BFSI marketing plan for the Americas, with revenue tracking. Ensure flawless execution of events including tradeshows and sales events. 5+ years in B2B field marketing, demand gen, or ABM with tech/software. Experience marketing to banking, financial services, or insurance. Experience marketing AI, data platform, cloud, or emerging tech. Excellent communicator with proven sales partnership. Proven ability to execute in fast-paced, hands-on environments. Willingness to travel and work independently.

Key Responsibilities

• Own marketing strategies in the Americas for BFSI
• Drive integrated marketing programs from planning to optimization
• Align with sales needs, define programs, and measure success
• Execute Account-Based Marketing for top target accounts
• Develop and track end-to-end marketing plan with revenue tracking
• Ensure flawless execution of events including tradeshows

Required Skills & Qualifications

• 5+ years in B2B field marketing, demand gen, or ABM
• Experience marketing to banking, financial services, or insurance
• Experience marketing AI, data platform, cloud, or emerging tech
• Excellent communicator with proven sales partnership
• Proven ability to execute in fast-paced, hands-on environments