Senior Creative Strategist

New

Skills

Excel Tableau YouTube

Own creative strategy end-to-end; turn insights into campaigns that drive results. Lead testing and optimization across YouTube, Meta, CTV, Audio, and Influencers. Define audiences, messaging, and creative territories; build test plans. Partner with Growth/Web teams to optimize ad-to-site journey and landing pages. Develop landing page concepts and tests to improve conversion. Collaborate with designers, writers, and producers to turn ideas into high-performing work. 7+ years of experience in creative strategy across growth marketing and integrated campaigns. Strong understanding of building a brand through paid media, not just optimizing ads. Translate ad-level insights into brand-level direction across creatives and channels. Fluency in performance fundamentals: testing frameworks, measurement basics, and turning results into creative action. Experience with Meta, YouTube, CTV, TikTok, and Audio channels. Experience analyzing creative performance with Excel, Tableau, and Motion.

Key Responsibilities
  • Own creative strategy end-to-end
  • Lead testing and optimization across various platforms
  • Define audiences, messaging, and creative territories
  • Collaborate with cross-functional teams for optimization
  • Develop landing page concepts to improve conversion
Required Skills & Qualifications
  • 7+ years of experience in creative strategy
  • Strong understanding of building a brand through paid media
  • Experience with testing frameworks and analysis tools
  • Experience with Meta, YouTube, CTV, TikTok, and Audio channels
  • Ability to collaborate effectively with design and content teams

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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