Senior Director, Demand Generation

Job Overview

Lead global integrated marketing strategy across messaging, audiences, and channels. Design and govern tiered campaigns (Tier 1–3) for awareness, demand, and revenue. Partner with Product Marketing, Events, SDR, and Sales to land programs globally. Build a high-impact multi-channel GTM engine to drive growth. Lead webinars, trade shows, email nurture, and sponsored content programs.

Responsibilities

• Lead global integrated marketing strategy
• Design and govern tiered campaigns for awareness, demand, and revenue
• Partner with cross-functional teams to implement programs globally
• Build a high-impact multi-channel GTM engine
• Lead webinars, trade shows, email nurture, and sponsored content programs

Requirements & Qualifications

• 15+ years in demand generation across online and offline channels
• 5+ years leading and managing a marketing team
• BA/BS or equivalent industry experience
• Experience with Marketing Automation (Marketo, 6Sense, Salesforce CRM)
• Proven track record building multi-channel programs and ability to measure ROI