Senior Marketing Analyst Role

New

Skills

Cross-functional Collaboration Customer Experience Data Analytics Digital Marketing Excel Google Analytics Marketing Analytics Marketing Automation Reporting Tools Sql

ActiveCampaign is seeking a highly analytical and strategic Senior Marketing Analyst to join our team remotely within the United States. As a key member of our marketing department, you will play a vital role in shaping marketing strategies through data-driven insights and supporting our customer experience automation initiatives. This is a full-time, remote opportunity to make a measurable impact on business growth.

Job Overview

Leverage data analytics to optimize marketing campaigns and drive business outcomes.
Support customer experience automation efforts with actionable insights.
Work collaboratively with cross-functional teams to inform strategy.
Monitor key marketing metrics and KPIs to ensure goals are met.
Deliver clear, concise reports to stakeholders at all levels.

Key Responsibilities

Analyze and interpret marketing data to identify trends and opportunities.
Develop and present actionable recommendations to optimize campaigns.
Collaborate with product, sales, and engineering teams to align marketing strategies.
Maintain and improve dashboards and reporting tools.
Ensure data integrity and accuracy in all marketing analytics activities.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Proven experience in marketing analytics or a similar role.
Proficiency in data analysis tools (e.g., Google Analytics, Excel, SQL).
Strong understanding of digital marketing strategies and KPIs.
Excellent communication and presentation skills.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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