Senior Performance Marketing Specialist

Job Overview

As a Senior Performance Marketing Specialist with a focus on Google Ads, you will be responsible for owning the end-to-end strategy across various Google Ads platforms. Your primary goal will be to drive growth through data-driven ROAS/CPA targets and scalable campaigns. Your role will involve hands-on optimization, developing testing roadmaps, building marketing processes, and collaborating with other teams for attribution and KPIs. This position offers equity for Berlin-based employees, a central Berlin office, transport subsidy, daily breakfasts and lunches, language learning opportunities, and Urban Sports Club access. We are an equal opportunity employer.

Responsibilities

• Own Google Ads strategy across various platforms
• Drive growth with data-driven targets
• Optimize campaigns with advanced techniques
• Develop testing roadmaps for creatives and landing pages
• Build scalable marketing processes

Requirements & Qualifications

• 4+ years managing large-scale Google Ads with scalable budgets
• Deep knowledge of Google bidding and tracking
• SQL and Excel proficiency to analyze data
• Hands-on execution with daily performance and testing
• Strategic agility to roadmap growth