Social Marketing Content Lead

New

Skills

Blockchain Content Creation Ethereum Figma Social Media Social Media Marketing

Ethena Labs is pioneering the next evolution in decentralized finance (DeFi), building cutting-edge products for modern finance. As the Social Marketing and Content Lead, you will shape how Ethena is perceived globally, drive product adoption, and foster vibrant community engagement. This fully remote role offers a unique opportunity to be the primary voice of Ethena, influencing the company's brand, communications, and social presence across the crypto and DeFi ecosystem.

Job Overview

Lead Ethena Labs’ social marketing and content strategy, overseeing all aspects of public communications, content creation, and community engagement. Collaborate closely with internal teams and external partners to amplify Ethena’s mission, products, and ecosystem initiatives while ensuring a consistent and engaging brand narrative.

Key Responsibilities
  • Develop and execute a comprehensive social media marketing strategy aligned with company vision and goals.
  • Enhance Ethena’s visibility and engagement across key platforms, especially X/Twitter.
  • Produce visually appealing and informative content showcasing new products, partnerships, and growth metrics.
  • Collaborate with designers to elevate Ethena’s branding and maintain content libraries and calendars.
  • Mentor ecosystem teams, support the Converge initiative, and host community events across digital and physical platforms.
Required Skills & Qualifications
  • Extensive social media marketing experience in crypto/Web3, with a focus on X/Twitter.
  • Deep knowledge of crypto and DeFi concepts, including regulatory considerations.
  • Proven success in brand growth, user acquisition, and community engagement within the Web3 space.
  • Experience using graphic design tools such as Figma for content production.
  • Exceptional written and verbal communication skills in English; strong storytelling ability.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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