Student Living Marketing Manager

New

Skills

Budgeting Communication Skills Data Analysis Marketing Strategy Microsoft Excel Project Management Team leadership

Greystar seeks a results-driven Manager, Marketing - Student Living to lead and execute strategic marketing initiatives for student housing portfolios. This remote position partners closely with operations leaders, clients, and marketing teams to develop and implement property marketing strategies that align with brand priorities, financial targets, and operational goals. The role emphasizes proactive performance management, budget compliance, and continuous team development, supporting Greystar’s reputation as a global leader in rental housing.

Key Responsibilities

Develop marketing playbooks and property-specific strategies, timelines, and budgets in partnership with key stakeholders.
Monitor and analyze marketing and performance data to identify trends, opportunities, and risks, recommending strategic adjustments as needed.
Optimize advertising spend to maximize revenue, ensuring compliance with approved budgets and cost containment.
Lead educational and training sessions for property teams to maximize the use of marketing tools, systems, and products.
Act as the marketing strategy leader for portfolio acquisitions and dispositions, ensuring smooth transitions.
Collaborate with cross-functional teams to share best practices and support new marketing initiatives.
Recruit, hire, develop, and manage marketing team members, fostering a positive and engaging work environment.
Provide input to improve processes, services, and standards to drive efficiency and operational excellence.
Occasional travel within the US for meetings, training, and conferences as required.

Required Skills & Qualifications

Bachelor’s degree or equivalent experience in marketing, sales, communications, business, or related field.
5-7+ years’ marketing or sales leadership experience in mid-to-large organizations or creative/digital agencies.
Expertise in student living real estate property management preferred.
Strong project and process management skills with proven team leadership.
Excellent written, oral, and interpersonal communication skills with a customer-centric approach.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Teams) and virtual meeting software; advanced Excel skills preferred.
Ability to manage multiple priorities, meet deadlines, and adapt to changing environments.
Experience in talent acquisition, development, and team management.
Ability to analyze data and present compelling marketing strategies to diverse audiences.
Demonstrated strategic thinking, creative problem-solving, and conflict resolution skills.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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