B2B Marketing Lead SaaS

New

Skills

B2B Marketing Brand management Content Marketing Data Analysis Google Analytics Hubspot SaaS Team leadership

Everfield is seeking a dynamic Marketing Lead to drive the strategic and operational direction of our B2B marketing initiatives. As a long-term investor and growth accelerator for mission-critical software companies, we empower our partners across various sectors, including healthcare, management, and educational technology. Join our agile, innovative, and remote-first team to shape our brand, build a high-performing marketing team, and collaborate closely with Sales, Product, and Leadership to supercharge growth and success across Europe.

Key Responsibilities

Lead and execute a holistic B2B marketing strategy to generate new leads, activate existing contacts, and drive conversions.
Develop impactful multi-channel marketing campaigns across the entire sales funnel.
Define and maintain Ideal Customer Profiles (ICPs), Buyer Personas, Value Proposition, and Messaging Framework.
Collaborate closely with Sales, Product, and Leadership teams for strategic alignment.
Build, mentor, and lead a results-driven marketing team, fostering a culture of accountability and growth.

Required Skills & Qualifications

5+ years of B2B marketing experience, ideally in SaaS or tech environments.
Proven expertise in developing and implementing end-to-end marketing strategies across multiple channels.
First leadership experience or mentoring background within marketing teams.
Strong proficiency in content marketing, brand management, audience targeting, and Account-Based Marketing (ABM).
Hands-on experience with HubSpot, Google Ads Manager, and Google Analytics.
Analytical mindset and data-driven approach to marketing.
Excellent verbal and written communication skills in both German and English.
Ability to thrive in an agile, remote-first start-up environment with flexible work arrangements.
Motivated by results, continuous learning, and team collaboration.
Passion for innovation and long-term brand building.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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