B2B Marketing Lead SaaS

Everfield is seeking a dynamic Marketing Lead to drive the strategic and operational direction of our B2B marketing initiatives. As a long-term investor and growth accelerator for mission-critical software companies, we empower our partners across various sectors, including healthcare, management, and educational technology. Join our agile, innovative, and remote-first team to shape our brand, build a high-performing marketing team, and collaborate closely with Sales, Product, and Leadership to supercharge growth and success across Europe.

Key Responsibilities

• Lead and execute a holistic B2B marketing strategy to generate new leads, activate existing contacts, and drive conversions.
• Develop impactful multi-channel marketing campaigns across the entire sales funnel.
• Define and maintain Ideal Customer Profiles (ICPs), Buyer Personas, Value Proposition, and Messaging Framework.
• Collaborate closely with Sales, Product, and Leadership teams for strategic alignment.
• Build, mentor, and lead a results-driven marketing team, fostering a culture of accountability and growth.

Required Skills & Qualifications

• 5+ years of B2B marketing experience, ideally in SaaS or tech environments.
• Proven expertise in developing and implementing end-to-end marketing strategies across multiple channels.
• First leadership experience or mentoring background within marketing teams.
• Strong proficiency in content marketing, brand management, audience targeting, and Account-Based Marketing (ABM).
• Hands-on experience with HubSpot, Google Ads Manager, and Google Analytics.
• Analytical mindset and data-driven approach to marketing.
• Excellent verbal and written communication skills in both German and English.
• Ability to thrive in an agile, remote-first start-up environment with flexible work arrangements.
• Motivated by results, continuous learning, and team collaboration.
• Passion for innovation and long-term brand building.