Senior Marketing Manager Role

PointClickCare, a leader in cloud-based healthcare technology, is seeking an experienced Senior Marketing Manager to drive impactful B2B marketing strategies. Join a dynamic team focused on advancing care collaboration and financial health across North America’s healthcare sector. As part of our mission-driven culture, you will lead marketing initiatives that streamline operations, foster innovation, and deliver frictionless care experiences.

Job Overview

In this role, you will develop and execute cross-functional marketing campaigns, manage account-based marketing programs, and utilize data-driven insights to optimize engagement and revenue. You'll collaborate with diverse teams and present strategic recommendations to executive leadership, making a direct impact on the future of healthcare technology.

Key Responsibilities

• Design, launch, and scale B2B marketing campaigns from concept to completion.
• Lead and mentor marketing teams and junior members.
• Utilize data and metrics to measure campaign impact and identify areas for improvement.
• Manage account-based marketing initiatives to drive customer engagement and revenue growth.
• Present marketing strategies and performance results to executive stakeholders.

Required Skills & Qualifications

• 6+ years of B2B marketing experience in a technology or healthcare environment.
• Proven ability to execute cross-functional marketing programs.
• Strong leadership experience with team management or mentorship.
• Expertise in data analysis using Excel or Salesforce (macros, charts, pivot tables).
• Experience with paid, owned, and operated channels (email, onsite, etc.).
• History of successful account-based marketing campaigns.
• Exceptional communication and executive presentation skills.
• Familiarity with EHR/EMR solutions and healthcare software platforms is a plus.