Senior Marketing Manager Role

New

Skills

B2B Marketing Campaign Management Data Analysis Email Marketing Excel Salesforce

PointClickCare, a leader in cloud-based healthcare technology, is seeking an experienced Senior Marketing Manager to drive impactful B2B marketing strategies. Join a dynamic team focused on advancing care collaboration and financial health across North America’s healthcare sector. As part of our mission-driven culture, you will lead marketing initiatives that streamline operations, foster innovation, and deliver frictionless care experiences.

Job Overview

In this role, you will develop and execute cross-functional marketing campaigns, manage account-based marketing programs, and utilize data-driven insights to optimize engagement and revenue. You'll collaborate with diverse teams and present strategic recommendations to executive leadership, making a direct impact on the future of healthcare technology.

Key Responsibilities

Design, launch, and scale B2B marketing campaigns from concept to completion.
Lead and mentor marketing teams and junior members.
Utilize data and metrics to measure campaign impact and identify areas for improvement.
Manage account-based marketing initiatives to drive customer engagement and revenue growth.
Present marketing strategies and performance results to executive stakeholders.

Required Skills & Qualifications

6+ years of B2B marketing experience in a technology or healthcare environment.
Proven ability to execute cross-functional marketing programs.
Strong leadership experience with team management or mentorship.
Expertise in data analysis using Excel or Salesforce (macros, charts, pivot tables).
Experience with paid, owned, and operated channels (email, onsite, etc.).
History of successful account-based marketing campaigns.
Exceptional communication and executive presentation skills.
Familiarity with EHR/EMR solutions and healthcare software platforms is a plus.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: 12 Months

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