Arzum Elektrikli Ev Aletleri is a well-established company with a history of 55 years in the industry, positioning itself as a reliable and innovative brand. The company operates in 6 different product categories, offering a total of 650 products to millions of customers worldwide. Arzum has been a pioneer in the small home appliances sector in Turkey, emphasizing design and innovation as its core values. With a strong focus on national and international recognition, Arzum has received prestigious awards and aims to promote Turkish coffee culture globally through its Arzum OKKA brand. The company continues to expand its presence in the personal care market, striving for growth and success.

Over the years, Arzum Elektrikli Ev Aletleri has achieved significant milestones in its journey. The company has set industry trends and received awards for its innovative products. Arzum OKKA brand has revolutionized the way Turkish coffee is prepared and served worldwide, contributing to the globalization of Turkish coffee culture. The collaboration with Ducati for a premium grooming series marked a successful venture into the male personal care market. The recent record demand during the IPO has strengthened Arzum's position and propelled the company towards its goal of becoming a global brand.

Arzum Elektrikli Ev Aletleri has been involved in several notable projects that have showcased the company's commitment to innovation and quality. The development of the Arzum OKKA brand and its impact on Turkish coffee culture stands out as a significant case study. The successful collaboration with Ducati for a premium grooming series highlights Arzum's ability to enter new market segments with style and performance.

Arzum Elektrikli Ev Aletleri has been at the forefront of key events in the industry, including product launches, strategic partnerships, and awards. The introduction of the Arzum OKKA brand and its global success have been key milestones for the company. The collaboration with Ducati for a premium grooming series demonstrated Arzum's ability to combine design and performance in new product lines. The successful IPO in late 2020 has further solidified Arzum's position in the market.