About Go Mart Inc

GoMart is a company that has a rich history dating back over a century. Founded by Fred, Charles, and Rod Heater in the early 1900s, the business initially focused on supplying fuel to gasoline-powered paddle boats along the Little Kanawha River. As time progressed, the Heater Oil Company was established in the 1920s, setting up bulk plants for the storage and distribution of petroleum products strategically located near railways across the state.

In the 1960s, the Heater Oil Company transitioned to a new generation of Heater brothers: John, William, and James. The company continued to innovate, installing West Virginia's first self-serve gas pumps in the 1970s under the name Go Tron. This marked the beginning of the GoMart brand that we know today. In 1971, the first official GoMart store opened its doors in Gassaway, WV.

Starting as a modest two-bay garage with four gas pumps and a small store carrying various grocery items, the store quickly became a local favorite. The name "GoMart" was chosen through an employee contest, solidifying its place in the hearts of the community. Throughout the ensuing decades, GoMart continued to lead the industry with pioneering initiatives.

In the 1980s, GoMart became the first in West Virginia to introduce in-store cooking facilities and offer proprietary-blend beans for the freshest coffee experience. In the 1990s, the company embraced technology advancements like pay-at-the-pump options and computerized registers. The 2000s saw significant store expansion across West Virginia, Virginia, and Ohio, with GoMart integrating beer caves into its locations to cater to customer preferences.

In 2015, the beloved mascot Marty the GoMart Gopher made a triumphant return, capturing the hearts of a new generation of customers. The introduction of the GoMart Rewards Program in 2016 and the launch of the GoMart app in 2018 signaled the company's commitment to enhancing the customer experience through technology. In 2020, an updated app and rewards program were introduced, further cementing GoMart's status as a leader in convenience store innovation.

With a focus on community and citizenship, GoMart continues to uphold its small-town, family-owned values while embracing progress and growth. Whether you're looking for top-quality fuel, delicious snacks, or a friendly atmosphere, GoMart is dedicated to serving customers for another hundred years to come.

Growth

GoMart is currently in the growth stage as an established player in the market, consistently expanding its customer base and market reach. The company is focused on enhancing its services and offerings to solidify its position and continue to attract a loyal customer following.

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Achievements

GoMart has achieved significant milestones in its history, including substantial revenue growth year over year, successful market penetration in key regions, and a robust expansion of its customer base. The company's strategic partnerships with brands like M&M'S® have further accelerated its growth and market presence.

Case Studies

One notable case study involves GoMart's Marty Kart challenge, which garnered widespread attention and engagement from customers. Through this interactive gaming experience, the company successfully promoted its brand and products while rewarding players with incentives like FREE bags of M&Ms. This initiative showcased GoMart's innovative marketing approach and ability to connect with consumers on a personal level.

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